市场研究课程可以帮助您学习数据收集技术、 Survey Design、消费者行为分析和竞争格局评估。您可以掌握解读市场趋势、细分目标受众和开展焦点小组的技能。许多课程都会介绍 SPSS、Tableau 和 Google Analytics 等工具,这些工具支持分析数据和 Visualization 见解,从而为业务战略提供依据。

University of Colorado Boulder
您将获得的技能: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Business Research, Customer Analysis, Marketing Psychology, Market Analysis, Marketing, Marketing Planning, Data-Driven Marketing, Behavioral Economics, Target Market, Customer Insights, Marketing Strategy and Techniques, Strategic Marketing, Technology Strategies, Product Lifecycle Management, Business-To-Consumer, B2B Sales, Digital Marketing
攻读学位
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Demand Planning, Time Series Analysis and Forecasting, Trend Analysis, Market Trend, Forecasting, Strategic Decision-Making, Predictive Analytics, Predictive Modeling, Data-Driven Decision-Making, Strategic Thinking, Decision Making, Performance Measurement, Business Strategy, Market Opportunities, Performance Analysis, Business Planning, Key Performance Indicators (KPIs), Gap Analysis, Variance Analysis, Business Development
初级 · 课程 · 1-4 周

University of Michigan
您将获得的技能: 数据收集, R 程序设计, 数据质量, 抽样(统计), 数据分析, STATA (软件), 调查, 创建调查, 样本量的确定, 统计分析, 面试技巧, 数据验证, 研究设计, Data Validation, 数据分析软件, 统计编程, R(软件), 数据整合, 统计软件, 数据伦理, 斯塔塔
初级 · 专项课程 · 3-6 个月

University of California, Davis
您将获得的技能: 数据分析, 高级分析, 营销策略, 数据驱动的营销, 调查, 创建调查, 商业分析, 目标市场, 统计分析, 营销分析, 定量研究, 回归分析, 市场营销, 市场研究, 统计假设检验, 概率与统计, 统计方法, 商业研究, 市场分析, 统计建模
中级 · 课程 · 1-4 周

Copenhagen Business School
您将获得的技能: 研究方法, 决策, 数据收集, 实验, 营销心理学, 解剖学, 电生理学, 分析, 心理学, 研究设计, 科学与研究, 感官系统分析, 市场营销, 市场研究, 营销策略与技巧, 磁共振成像, 神经学, 消费者行为
初级 · 课程 · 1-3 个月

您将获得的技能: User Research, User Feedback, Business Research, Market Research, Business Analysis
初级 · 指导项目 · 不超过 2 小时
University of Illinois Urbana-Champaign
您将获得的技能: 构思, 设计思维, 产品开发, 决策, 数据收集, 创新, 分析, 目标市场, 定量研究, 收入预测, 市场研究, 新产品开发, 需求评估, 预测, 目标受众, 客户洞察, 消费者行为, 市场分析, 市场机遇, 用户研究
混合 · 课程 · 1-3 个月

您将获得的技能: Market Opportunities, Product Strategy, Competitive Analysis, Business Strategy, Product Planning, New Business Development, Business Solutions, Market Analysis, Business Analysis, Product Development, Business Planning, Entrepreneurship, Growth Strategies, Innovation
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: SPSS, SPSS (Software), Market Data, Regression Analysis, Analytics, Data Analysis, Statistical Reporting, Predictive Analytics, Technical Communication, Statistical Analysis, Data-Driven Decision-Making, Statistical Methods, Statistical Modeling, Scatter Plots, Statistical Visualization, Model Evaluation
初级 · 课程 · 1-4 周

您将获得的技能: Data Ethics, Responsible AI, Business Ethics, Strategic Decision-Making, Data Management, Initiative and Leadership, Information Privacy, Market Research, Ethical Standards And Conduct, Governance, Strategic Leadership, Market Intelligence, Artificial Intelligence, AI literacy, Law, Regulation, and Compliance, Market Analysis, Economics, Policy, and Social Studies, Accountability
初级 · 课程 · 1-4 周

您将获得的技能: Data Storytelling, Rmarkdown, Knitr, Data Visualization, Data Validation, Statistical Hypothesis Testing, Data Presentation, Dashboard, Data Synthesis, Dashboard Creation, Regression Analysis, Power BI, A/B Testing, Data Transformation, Market Research, Statistical Analysis, R Programming, Business Intelligence, Microsoft Excel, Surveys
初级 · 专项课程 · 3-6 个月

您将获得的技能: Market Share, Competitive Analysis, Trend Analysis, Return On Investment, Competitive Intelligence, Market Trend, Revenue Forecasting, Market Analysis, Demand Planning, Market Research, Growth Strategies, Forecasting, Go To Market Strategy, Business Strategy, Business Research, Market Opportunities, Data-Driven Decision-Making, Strategic Decision-Making, Analytical Skills, Research Methodologies
初级 · 专项课程 · 3-6 个月