品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

Universidad de Chile
您将获得的技能: Brand Management, Consumer Behaviour, Strategic Marketing, Marketing, Marketing Strategies, Marketing Strategy and Techniques, Customer experience strategy (CX), Customer Relationship Management, Customer Insights, Value Propositions, Market Dynamics
中级 · 课程 · 1-4 周

Università Bocconi
您将获得的技能: Customer experience strategy (CX), Food and Beverage, Hospitality and Food Services, Competitive Analysis, Professional Networking, Business Strategy, Product Management, Product Quality (QA/QC), Consumer Behaviour, Growth Strategies, Brand Management, Innovation, Global Marketing, Marketing
混合 · 课程 · 1-3 个月

Universidad de Palermo
您将获得的技能: Human Capital, Human Resource Strategy, Human Resources Management and Planning, Business Process Management, Business Process, Branding, IT Management, Marketing, Talent Management, Brand Management, Business Process Improvement, Technical Management, Business Economics, Strategic Marketing, Operations Management, Leadership Development, Continuous Improvement Process, Market Dynamics, Economics, Economic Development
初级 · 专项课程 · 1-3 个月

您将获得的技能: Cybersecurity, Security Controls, Information Systems Security Assessment Framework (ISSAF), Computer Security, Security Strategy, Cyber Risk, Security Information and Event Management (SIEM), Data Ethics, Network Analysis, Personally Identifiable Information, Ethical Standards And Conduct
攻读学位
初级 · 课程 · 1-4 周

University of Virginia
您将获得的技能: 创造力, 企业战略, 新产品开发, 创新, 技术战略, 营销, 案例研究, 战略思维, 产品管理, 产品生命周期管理, 产品改进, 设计思维, 业务转型, 信息技术, 创造性地解决问题, 商业分析, 领导与管理, 数字化转型, 叙事, 构思
初级 · 专项课程 · 3-6 个月

Meta
您将获得的技能: 社交媒体内容, 社交媒体战略, 文案写作, 数据收集, 营销材料, 付费媒体, Facebook, 数字广告, 社交媒体, 营销, 信息隐私, 广告, Instagram, 社交媒体营销, 内容创作, 品牌管理, 广告活动, 社交媒体活动, 在线广告, 营销活动经理
初级 · 课程 · 1-3 个月

Fundação Instituto de Administração
您将获得的技能: 竞争情报, 战略营销, 销售流程, 企业战略, 冲突管理, 销售策略, 客户参与, 营销, 案例研究, 产品规划, 营销策划, 建立客户关系, 市场情报, B2B 销售, 销售支持, 业务规划, 销售, 销售培训, 商业营销, 销售管理
中级 · 专项课程 · 3-6 个月

Macquarie University
您将获得的技能: 沟通, 打造品牌, 文化响应, 工业与组织心理学, 组织领导力, 品牌管理, 管理团队, 叙事, 非语言交流, 绩效衡量, 员工参与, 战略领导力
初级 · 课程 · 1-3 个月

LearnKartS
您将获得的技能: Content Creation, Target Audience, Content Marketing, Storytelling, Brand Strategy, Podcasting, Social Media Content, Blogs, Web Content, Content Strategy, Digital Content, Performance Measurement, Promotional Strategies, Persona Development, Email Marketing, Paid media, ChatGPT
初级 · 课程 · 1-4 周

您将获得的技能: Content Performance Analysis, Google Gemini, Generative AI, Content Strategy, Content Marketing, AI Workflows, ChatGPT, Google Analytics, AI Product Strategy, Responsible AI, Content Creation, Metadata Management, Customer Insights, Market Intelligence, Ethical Standards And Conduct
初级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Event Management, Blogs, Content Development and Management, Content Management, Web Design, Web Design and Development, No-Code Development, Brand Management, Digital Marketing, Public Relations
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Project Management Life Cycle, Change Management, Organizational Structure, Project Management, Project Coordination, Organizational Change, Agile Methodology, Project Planning, Waterfall Methodology, Interpersonal Communications, Strategic Thinking
初级 · 课程 · 1-4 周