社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。

Johns Hopkins University
您将获得的技能: Responsible AI, Social Network Analysis, Driving engagement, Behavioral Economics, Network Analysis, Game Design, Social Sciences, Artificial Intelligence, Systems Thinking, Human Computer Interaction, Data Collection, Psychology
中级 · 课程 · 1-3 个月

Universitat Autònoma de Barcelona
您将获得的技能: 媒体制作, 广告, 社交媒体, 社交媒体战略, 活动营销, 媒体战略, 品牌管理, 打造品牌, 媒体与传播, 媒体关系, 文化, 视频制作
初级 · 课程 · 1-3 个月
University of Pennsylvania
您将获得的技能: Branding, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Customer Insights, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Market Analysis, Online Advertising, E-Commerce
混合 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 高管招聘, 利益相关者的参与, 战略传播, 利益相关者管理, 多样性与包容性, 危机管理, 商业道德, 继任规划, 企业可持续发展, 环境、社会和公司治理(ESG), 风险管理, 企业战略, 社会影响, 管理
初级 · 课程 · 1-4 周

ESSEC Business School
您将获得的技能: Social Impact, Environmental Social And Corporate Governance (ESG), Program Evaluation, Needs Assessment, Sustainable Development, Return On Investment, Performance Measurement, Data Collection, Stakeholder Engagement, Qualitative Research
初级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 管理团队, 沟通, 说服沟通, 激励技能, 影响, 谈判, 行为管理, 克服障碍
混合 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Keyword Research, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Online Advertising, Digital Advertising, A/B Testing, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Customer experience improvement
中级 · 课程 · 1-4 周

Cisco Learning and Certifications
您将获得的技能: Session Initiation Protocols, System Configuration, Collaborative Software, Configuration Management, Network Administration, Telecommunications, Communication Systems, Systems Integration, Scalability, Digital Communications
初级 · 课程 · 1-3 个月
IE Business School
您将获得的技能: 沟通, 战略营销, 战略决策, 营销策略, 产品战略, 产品生命周期管理, 产品管理, 广告, 整合营销传播, 品牌战略, 品牌营销, 品牌管理, 价格谈判, 营销, 零售管理, 商品销售, 营销渠道, 营销传播, 营销预算, 客户体验战略(CX)
初级 · 专项课程 · 3-6 个月

University of Glasgow
您将获得的技能: Media and Communications, Peer Review, Research, Cultural Responsiveness, Social Impact, Social Sciences, Investigation, Probability & Statistics
中级 · 课程 · 1-4 周

LearnKartS
您将获得的技能: Content Creation, Target Audience, Content Marketing, Storytelling, Brand Strategy, Podcasting, Social Media Content, Blogs, Web Content, Content Strategy, Digital Content, Performance Measurement, Promotional Strategies, Persona Development, Email Marketing, Paid media, ChatGPT
初级 · 课程 · 1-4 周

Universidad Peruana de Ciencias Aplicadas
您将获得的技能: Design Thinking, Business Modeling, Needs Assessment, Social Impact, Professional Networking, Human Centered Design, Entrepreneurship, Sustainable Development, Planning, Community Development, Brainstorming, Self-Motivation, Growth Strategies
初级 · 课程 · 1-3 个月