广告课程可以帮助您学习活动策略、受众定位、创意开发和媒体规划。您可以掌握文案写作、品牌管理和解析方面的技能,以衡量广告活动的效果。许多课程都会介绍 Google Ads、社交媒体平台和解析软件等工具,展示这些资源如何增强您的广告工作并优化推广效果。

University of California, Irvine
您将获得的技能: 利益相关者的参与, 自动化, 用户账户, 仪表板, 销售开发, 数据清理, 数据安全, 业务流程自动化, 数据建模, 电子邮件营销, Salesforce, 数据管理, 客户关系管理 (CRM) 软件, 销售支持, 数据整合, 客户参与, 销售管道, 云计算, 数据质量, 业务过程
初级 · 专项课程 · 1-3 个月

Northwestern University
您将获得的技能: 客户洞察, 企业战略, 数据科学, 营销策略, 广告, 数据驱动的决策制定, 资源分配, 数字化转型, 品牌战略, 组织变革, 营销分析, 消费者行为, 业务领导, 营销, 分析, 客户体验战略(CX), 数据分析
混合 · 课程 · 1-4 周

IE Business School
您将获得的技能: Marketing Communications, Integrated Marketing Communications, Advertising, Brand Loyalty, Brand Management, Marketing, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Social Media Marketing, Digital Marketing, Marketing Management, Search Engine Optimization, Communication Strategies, Crisis Management, Communication, Consumer Behaviour
初级 · 课程 · 1-4 周

IESE Business School
您将获得的技能: 战略营销, 产品战略, 客户洞察, 数字化营销, 营销策略, 需求规划, 打造品牌, 目标受众, 消费者行为, 品牌战略, 市场分析, 营销分析, 营销渠道, 价值主张, 营销, 营销传播
混合 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Consumer Behaviour, Cross-Channel Marketing, Digital Media Strategy, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Paid media, Network Model, Business-To-Consumer, Marketing Analytics, Business Analysis
初级 · 课程 · 1-3 个月

您将获得的技能: Pinterest, User Accounts, Social Media, Account Management, User Provisioning, Information Privacy, Online Advertising, System Configuration, Payment Systems
初级 · 指导项目 · 不超过 2 小时

University of California, Irvine
您将获得的技能: Business Writing, Concision, Proofreading, Business Correspondence, Report Writing, Writing, Business Communication, Proposal Writing, Editing, Grammar, Target Audience, Professionalism
混合 · 课程 · 1-4 周

Tecnológico de Monterrey
您将获得的技能: Social Media Strategy, Social Media Marketing, Social Media Campaigns, Social Media, Marketing, Marketing Strategies, Active Listening, Key Performance Indicators (KPIs), Drive Engagement, Campaign Management, Goal Setting, Resource Allocation
混合 · 课程 · 1-3 个月

Adobe
您将获得的技能: 目标市场, 社交媒体活动, 营销材料, 打造品牌, 知识产权, 社交媒体营销, 目标受众, 社交媒体内容, Instagram, 社交媒体管理, Adobe 萤火虫, 网页内容, 社交媒体, 社交媒体战略, 内容性能分析, 客户参与, Adobe Express, 内容战略, 推动参与, 内容创作
初级 · 课程 · 1-4 周

您将获得的技能: Performance marketing, Marketing Analytics, Pay Per Click Advertising, Analysis, Google Analytics, Promotions and Campaigns, Process Optimization, Return On Investment
中级 · 课程 · 1-3 个月

Politecnico di Milano
您将获得的技能: Data Strategy, Data Ethics, Customer Data Management, Market Opportunities, Data Governance, Data Management, Data-Driven Decision-Making, Big Data, Customer Insights, Personally Identifiable Information, Advertising, Strategic Thinking, Business Transformation, Business Ethics, User Research, Innovation
初级 · 课程 · 1-4 周

您将获得的技能: Email Marketing, Social Media Content, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Branding, Digital Marketing, Marketing Design, Marketing, Content Management Systems
初级 · 指导项目 · 不超过 2 小时