内容写作课程可以帮助您学习如何创作引人入胜的博文、文章、社交媒体内容和网站文案。您可以培养受众分析、SEO 优化和有效讲故事技巧方面的技能。许多课程都会介绍一些工具,如用于编辑的 Skill Tracks、用于解析内容性能的 Google Analytics 和用于发布的 WordPress,让您能够在实际环境中应用写作技巧,提高内容的覆盖面和影响力。

您将获得的技能: Web Content Accessibility Guidelines, Adobe Express, Multimedia, User Experience Design, Design Elements And Principles, Design, Visual Design, Diversity and Inclusion, Graphic Design, Creative Design, User Centered Design, Color Theory
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Newsletters, Email Marketing, Content Performance Analysis, Driving engagement, Digital Marketing, Marketing Effectiveness, Marketing Materials, Customer Engagement, Performance Metric, Content Creation, Key Performance Indicators (KPIs), Performance Measurement
初级 · 课程 · 1-4 周

Digital Marketing Institute
您将获得的技能: 营销策略, 客户参与, 社交媒体营销, 数字化转型, 制定计划, 数字化营销, 社交媒体战略, 内容营销, 整合营销传播, 数字内容, 消费者行为, 社交媒体, 营销, 目标受众, 数字媒体战略, 内容战略
初级 · 课程 · 1-4 周

The Hong Kong University of Science and Technology
您将获得的技能: 语法, 英语, 专业精神, 商务写作, 沟通策略, 说服沟通, 演讲, 语言交流技能, 面试技巧, 业务沟通, 目标受众, 公开演讲, 商务信函, 口头表达, 销售演示, 词汇
混合 · 课程 · 1-3 个月

您将获得的技能: Prompt Engineering, Large Language Modeling, Generative AI, AI Security, Gemini, AI Enablement, Google Workspace, Productivity Software, Artificial Intelligence and Machine Learning (AI/ML), LLM Application, Model Evaluation, AI Workflows, Workplace inclusivity, Social Impact, Operational Efficiency, Human Factors, Critical Thinking, Analysis, Data Security, Natural Language Processing
初级 · 专项课程 · 3-6 个月

Wesleyan University
您将获得的技能: 叙事, 写作, 编辑, 写作与编辑, 校对, 创造力
混合 · 课程 · 1-4 周

中级 · 课程 · 1-3 个月

Northwestern University
您将获得的技能: 目标市场, 战略营销, 营销策略, 内容创作, 多媒体, 客户参与, 社交媒体营销, 推动参与, 写作, 社交媒体战略, 内容营销, 社交媒体, 数字媒体战略, 博客, 营销效果
混合 · 课程 · 1-4 周

Arizona State University
您将获得的技能: Meeting Facilitation, Telephone Skills, Business Writing, Business Communication, Employee Coaching, Organizational Skills, Business Leadership, Delegation Skills, Writing, English Language, Leadership and Management, Leadership, Verbal Communication Skills, Recruitment, Communication, Team Building, Vocabulary
混合 · 课程 · 1-3 个月

SkillsBooster Academy
您将获得的技能: Generative AI, Brand Strategy, AI Product Strategy, Branding, Brand Awareness, Brand Marketing, Visual Design, Content Creation, Marketing Design, Social Media Content, Marketing Communications, Business Process Improvement, Customer Communications Management, Creative Problem-Solving, Design Elements And Principles, Social Media, Social Media Marketing, Customer Acquisition Management, Digital Marketing, Media and Communications
初级 · 课程 · 1-3 个月

您将获得的技能: Calendar Management, Content Development and Management, Scheduling, Project Management Software, Content Creation, Workflow Management, Organizational Skills, Project Management, User Accounts, Marketing
中级 · 指导项目 · 不超过 2 小时

University of Minnesota
您将获得的技能: 单元测试, 系统测试, 开发测试, 测试自动化, 测试案例, 白盒测试, 软件质量保证, JUnit, 验证和确认, 代码覆盖范围, 测试数据, 软件测试, 功能测试, 测试计划
中级 · 课程 · 1-4 周