• 为个人
  • 为商务
  • 为大学
  • 为政府
学位
​
登录
免费加入
  • 浏览
  • Pricing Strategy

定价策略课程

定价策略课程可以帮助您学习市场分析、竞争定价、基于价值的定价和动态定价技术。您可以掌握客户细分、定价心理学和收入优化方面的技能。许多课程还介绍了用于数据分析的 Excel、用于模拟的定价软件以及用于解析定价绩效的 Skill Tracks 等工具,使您能够将这些技能应用到实际业务场景中。


热门定价策略课程与认证


  • 状态:新
    新
    状态:免费试用
    免费试用
    C

    Coursera

    Price Talk Tactics

    您将获得的技能: Price Negotiation, Selling Techniques, General Sales Practices, Negotiation, Sales Training, Sales, Influencing

    中级 · 课程 · 1-4 周

  • 状态:免费试用
    免费试用
    E

    Emory University

    Marketing Channel Strategy & B2B2C Routes to Market

    您将获得的技能: Marketing Channel, Strategic Marketing, Cross-Channel Marketing, Marketing Strategies, Business Marketing, Direct Selling, Marketing Planning, Go To Market Strategy, Target Market, Marketing Effectiveness, Customer Analysis, Value Propositions, Wholesaling, Market Opportunities, Market Dynamics, Case Studies, E-Commerce, Revenue Management, Compensation Management, Marketing

    4.5
    评分, 4.5 星,最高 5 星
    ·
    68 条评论

    中级 · 专项课程 · 3-6 个月

  • 状态:新
    新
    状态:免费试用
    免费试用
    E

    EDUCBA

    Managerial Decisions & Pricing Strategy Mastery

    您将获得的技能: Enterprise Risk Management (ERM), Risk Analysis, Business Risk Management, Risk Modeling, Risk Management, Risk Management Framework, Risk Mitigation, Strategic Decision-Making, Cost Accounting, Market Dynamics, Competitive Analysis, Decision Making, Product Strategy, Consumer Behaviour, Analysis, Resource Allocation

    混合 · 课程 · 1-4 周

  • 状态:新
    新
    状态:免费试用
    免费试用
    E

    EDUCBA

    Corporate Finance Strategies & Valuation Mastery

    您将获得的技能: Working Capital, Corporate Finance, Financial Management, Portfolio Management, Financial Analysis, Cash Flows, Business Valuation, Portfolio Risk, Investment Management, Cash Flow Forecasting, Equities, Risk Analysis, Inventory Control, Accounts Receivable, Risk Management, Investments, Business Strategies, Securities (Finance), Financial Policy

    混合 · 课程 · 1-4 周

  • 状态:新
    新
    状态:免费试用
    免费试用
    E

    EDUCBA

    CVP Analysis for Pricing & Profit Optimization

    您将获得的技能: Production Planning, Financial Statement Analysis, Cost Accounting, Profit and Loss (P&L) Management, Income Statement, Cost Control, Production Process, Production Management, Cost Benefit Analysis, Financial Statements, Operating Cost, Manufacturing Operations, Management Accounting, Product Assortment, Revenue Management, Operational Analysis, Financial Analysis, Cost Management, Price Negotiation, Product Strategy

    混合 · 课程 · 1-3 个月

  • 状态:新
    新
    状态:免费试用
    免费试用
    C

    Coursera

    Optimize Supply & Pricing

    您将获得的技能: Operations Research, Revenue Management, Demand Planning, Process Optimization, Customer Demand Planning, Process Improvement and Optimization, Simulation and Simulation Software, Logistics, Operational Analysis, Model Optimization, Microsoft Excel, Logistics Management, Business Analytics, Transportation, Supply Chain, and Logistics, Transportation Management, Forecasting, Supply Chain, Risk Analysis, Regulatory Compliance, Compliance Management

    中级 · 课程 · 1-4 周

  • 状态:新
    新
    状态:免费试用
    免费试用
    E

    EDUCBA

    Derivatives Markets & Options Pricing Strategies

    您将获得的技能: Derivatives, Financial Trading, Financial Market, Risk Modeling, Risk Management, Portfolio Risk, Futures Exchange, Securities Trading, Capital Markets, Securities (Finance), Financial Systems, Hedge Accounting, Financial Modeling, Market Dynamics, Finance, Mathematical Modeling

    混合 · 课程 · 1-3 个月

  • 状态:免费试用
    免费试用
    S

    Starweaver

    AI Innovation & Product Strategy

    您将获得的技能: Business Process Modeling, Process Modeling, Responsible AI, AI Product Strategy, Digital Transformation, Business Process Management, Business Process Improvement, Google Gemini, Workflow Management, AI Enablement, ChatGPT, Market Opportunities, Product Management, Generative AI, Sustainable Development, Social Impact, Sustainability Reporting, Prompt Engineering, AI Personalization, Automation

    4.5
    评分, 4.5 星,最高 5 星
    ·
    43 条评论

    中级 · 专项课程 · 1-4 周

  • 状态:新
    新
    E

    EDUCBA

    Event Management and Promotion Strategies

    您将获得的技能: Event Marketing, Events and Conferences, Event Management, Budget Management, Promotional Strategies, Promotions and Campaigns, Marketing Budgets, Branding, Risk Analysis, Event Planning, Risk Management, Business Risk Management, Strategic Marketing, Cost Management, Risk Management Framework, Budgeting, Brand Marketing, Marketing Management, Brand Strategy, Brand Management

    混合 · 课程 · 1-4 周

  • 状态:新
    新
    状态:免费试用
    免费试用
    C

    Coursera

    CRM, Project Management & Omnichannel Strategy

    您将获得的技能: Customer Retention, Brand Awareness, Planning, Brainstorming, User Feedback, Timelines, Stakeholder Communications, Cross-Functional Team Leadership, Team Performance Management, Meeting Facilitation, HubSpot CRM, Customer experience improvement, Employee Surveys, Customer Relationship Management (CRM) Software, Team Leadership, Project Planning, Looker (Software), Dashboard, Kanban Principles, Marketing

    中级 · 专项课程 · 1-3 个月

  • 状态:新
    新
    状态:预览
    预览
    C

    Coursera

    Advanced Negotiation Strategies for Procurement Leaders

    您将获得的技能: Procurement, Strategic Sourcing, Contract Negotiation, Negotiation, Supplier Management, Purchasing, Supplier Relationship Management, Supplier Performance Management, Proposal Development, Cost Estimation, Excel Formulas, Cost Reduction, Cost Benefit Analysis, Microsoft Excel, Data-Driven Decision-Making, Risk Management, Service Level

    高级设置 · 课程 · 1-4 周

  • 状态:新
    新
    状态:免费试用
    免费试用
    A

    Alex Genadinik

    Business Models And Monetization Masterclass To Grow Revenue

    您将获得的技能: Surveys, Overcoming Objections, Market Research, Business Development, Decision Making, Closing (Sales), Strategic Partnership, Marketing Planning, Survey Creation, Rapport Building, Strategic Decision-Making, Marketing Psychology, B2B Sales, Decisiveness, Business Modeling, Revenue Management, Price Negotiation, Search Engine Optimization, E-Commerce, Entrepreneurship

    5
    评分, 5 星,最高 5 星
    ·
    9 条评论

    初级 · 专项课程 · 3-6 个月

1234…371

总之,以下是 10 最受欢迎的 pricing strategy 课程

  • Price Talk Tactics : Coursera
  • Marketing Channel Strategy & B2B2C Routes to Market: Emory University
  • Managerial Decisions & Pricing Strategy Mastery: EDUCBA
  • Corporate Finance Strategies & Valuation Mastery: EDUCBA
  • CVP Analysis for Pricing & Profit Optimization: EDUCBA
  • Optimize Supply & Pricing: Coursera
  • Derivatives Markets & Options Pricing Strategies: EDUCBA
  • AI Innovation & Product Strategy: Starweaver
  • Event Management and Promotion Strategies: EDUCBA
  • CRM, Project Management & Omnichannel Strategy: Coursera

您可以在 Marketing 中学到的技能

市场(经济学) (28)
社交媒体 (15)
营销战略 (14)
分析 (13)
品牌 (13)
数字营销 (13)
营销分析 (11)
计划 (11)
广告 (9)
建模 (9)
社交媒体营销 (9)
品牌管理 (7)

其他可浏览的主题

Arts and Humanities
338 课程
Business
1095 课程
Computer Science
668 课程
Data Science
425 课程
Information Technology
145 课程
Health
471 课程
Math and Logic
70 课程
Personal Development
137 课程
Physical Science and Engineering
413 课程
Social Sciences
401 课程
Language Learning
150 课程

Coursera 页脚

技能

  • 会计
  • 人工智能(AI)
  • 网络安全
  • 数据分析
  • 数字营销
  • 人力资源(HR)
  • Microsoft Excel
  • 项目管理
  • Python
  • 查询语言

专业证书

  • Google 人工智能证书
  • Google 网络安全证书
  • Google 数据分析证书
  • Google IT 支持证书
  • Google 项目管理证书
  • Google 用户体验设计证书
  • IBM 人工智能工程证书
  • IBM 人工智能产品经理证书
  • IBM 数据科学证书
  • Intuit 学院簿记证书

课程与专项课程

  • 人工智能基础专项课程
  • 商业人工智能专项课程
  • 面向所有人的人工智能课程
  • 医疗保健领域的人工智能专项课程
  • 深度学习专项课程
  • 商务专项课程 Excel 技能
  • 金融市场课程
  • 机器学习专项课程
  • 聊天 GPT 课程的即时工程
  • Python for Everybody 专项课程

职业资源

  • 职业能力倾向测验
  • CAPM 认证要求
  • CompTIA A+ 认证要求
  • CompTIA Security+ 认证要求
  • 基本 IT 认证
  • 学习高收入技能
  • 如何学习人工智能
  • PMP 认证要求
  • 热门网络安全认证
  • 分享您的 Coursera 学习故事

Coursera

  • 关于
  • 我们提供的内容
  • 管理团队
  • 工作机会
  • 目录
  • Coursera Plus
  • 专业证书
  • MasterTrack® 证书
  • 学位
  • 企业版
  • 政府版
  • 面向校园
  • 成为合作伙伴
  • 社会影响
  • 免费课程
  • Udemy

社区

  • 学生
  • 合作伙伴
  • Beta 测试人员
  • 博客
  • Coursera 播客
  • 技术博客

更多

  • 媒体
  • 投资者
  • 条款
  • 隐私
  • 帮助
  • 内容访问
  • 联系我们
  • 文章
  • 目录
  • 附属公司
  • 现代奴隶制声明
  • 请勿出售/共享
随时随地学习
通过 App Store 下载
通过 Google Play 获取
B 型企业认证标志
© 2026 Coursera Inc.保留所有权利。
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok