Facebook 广告课程可以帮助您学习受众定位、广告创建、预算管理和绩效跟踪。您可以掌握 A/B Testing、分析指标和优化广告活动以提高参与度的技能。许多课程都会介绍 Facebook Ads Manager 和 Google Analytics 等工具,这些工具支持实施策略和衡量广告工作的效果。

您将获得的技能: Canva (Software), Social Media, Social Media Content, Social Media Campaigns, Content Creation, Motion Graphics, Animations, Social Media Marketing, Social Media Strategy, Advertising Campaigns, Marketing Design, Instagram, Graphic Design, Layout Design, Content Strategy
初级 · 课程 · 1-4 周

您将获得的技能: Facebook, Marketing Analytics, Advertising, Digital Advertising, Social Media Content, Social Media Marketing, Social Media, Content Marketing, Scheduling, Target Audience, Social Media Management, Customer Engagement
混合 · 指导项目 · 不超过 2 小时

您将获得的技能: Performance marketing, Marketing Analytics, Marketing Budgets, Target Market, Google Ads, Pay Per Click Advertising, Promotional Strategies, Analysis, Sales Pipelines, Google Analytics, Promotions and Campaigns, Marketing, Process Optimization, E-Commerce, Budget Management, Content Creation, Return On Investment, Account Management, Video Production, Apple iOS
初级 · 专项课程 · 3-6 个月

Meta
您将获得的技能: 打造品牌, 内容营销, 社交媒体活动, 社交媒体战略, 社交媒体管理, Instagram, 品牌管理, 内容管理, 内容创作, 内容战略, 社交媒体营销, 客户参与, 内容性能分析, Facebook
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Facebook, Social Media Campaigns, Social Media Marketing, Social Media, Target Audience, Advertising, Social Media Strategy, Digital Advertising, Content Performance Analysis
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, A/B Testing, Target Audience, Marketing Strategies, Statistical Inference, Sampling (Statistics), Data Collection, Data Modeling, Statistics, Advertising Campaigns, Campaign Management, Data Presentation, Marketing, Analytics, Performance marketing, Web Analytics
中级 · 专项课程 · 3-6 个月

Meta
您将获得的技能: 营销策略, 营销分析, 社交媒体活动, A/B 测试, 演讲, 数据驱动的决策制定, 关键绩效指标 (KPI), 营销活动经理, 数字广告, 营销, 广告, 数据分析, 目标受众, 广告活动, Facebook, 品牌意识, 社交媒体营销, 数据展示, 营销效果
初级 · 课程 · 1-3 个月

Meta
您将获得的技能: 营销策略, 客户分析, 关键绩效指标 (KPI), 社交媒体战略, 数字化营销, 营销渠道, 营销, Instagram, 目标受众, 社交媒体, 数字媒体战略, 智能目标, 社交媒体营销, Facebook
初级 · 课程 · 1-3 个月

您将获得的技能: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Digital Advertising, Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Social Media Marketing
初级 · 课程 · 1-4 周

Meta
您将获得的技能: 沟通, 营销分析, 数字广告, 演讲, 关键绩效指标 (KPI), 社交媒体活动, 数字化营销, Facebook, A/B 测试, 营销, 绩效报告, 社交媒体战略, 数据分析, 社交媒体, 广告活动, 社交媒体营销, 数据展示, 投资回报, 营销效果
初级 · 课程 · 1-4 周

您将获得的技能: Target Audience, Paid media, Advertising Campaigns, Advertising, Social Media Campaigns, Social Media, Social Media Marketing, Digital Advertising, Campaign Management, Instagram, User Accounts, Budget Management
初级 · 指导项目 · 不超过 2 小时
University of Colorado Boulder
您将获得的技能: 数据伦理, 绩效营销, 数字广告, 客户数据管理, 数字化营销, 消费者行为, 点击付费广告, A/B 测试, 付费媒体, 在线广告, 广告, Google 广告, 广告活动, 情境广告, 营销
初级 · 课程 · 1-3 个月