社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。

Coursera
您将获得的技能: Marketing Channel, Marketing Effectiveness, Sales Strategy, Sales Process, Facebook, Sales, Marketing, Lead Generation, Campaign Management, Marketing Analytics, Social Media Marketing, Web Analytics, Business Strategy, Analytics
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Google Analytics, Marketing Analytics, Email Automation, Data-Driven Decision-Making, Web Analytics, Dashboard, Geospatial Information and Technology, Marketing, Data Analysis
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Active Listening, Emotional Intelligence, Interviewing Skills, Executive Presence, Leadership Development, Conflict Management, Social Skills, Business Ethics, Case Studies, Empathy, Team Management, Team Leadership, Relationship Management, Ethical Standards And Conduct, Leadership, Self-Awareness, Workforce Planning, Professional Networking, Business Communication, Communication
初级 · 专项课程 · 1-3 个月

University of California, Irvine
您将获得的技能: 项目控制, 项目管理生命周期, 项目管理, 团队绩效管理, 沟通, 项目时间表, 团队管理, 管理报告, 传播规划, 项目规划, 绩效报告, 团队领导, 管理团队, 利益相关者管理, 团队建设
混合 · 课程 · 1-4 周

Universidad de Chile
您将获得的技能: Interviewing Skills, Social Media, digital literacy, Facebook, LinkedIn, Professional Networking, Goal Setting, Recruitment, Business Writing, Adaptability
初级 · 课程 · 1-4 周

您将获得的技能: Content Performance Analysis, Keyword Research, Content Creation, Search Engine Optimization, Content Management, Content Strategy, Scheduling, Generative AI, Report Writing
初级 · 课程 · 1-4 周

Microsoft
您将获得的技能: 潜在客户开发, 客户数据管理, 资源分配, 销售流程, 客户参与, 客户服务, 营销自动化, 服务管理, 营销, 客户关系管理 (CRM) 软件, 客户洞察, 制定计划, Power BI, 销售业务, 微软 365, 微软团队, 销售管理
初级 · 课程 · 1-3 个月

您将获得的技能: Systems Integration, Dashboard, Cloud Applications, Software Installation, Content Performance Analysis, Social Media Management, Social Media, User Accounts, Content Marketing, Media Strategy, Digital Marketing
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Active Listening, Internal Communications, Proposal Writing, Negotiation, AI Personalization, Stakeholder Engagement, Business Communication, Social Skills, Business Writing, Contract Negotiation, Workplace inclusivity, Influencing, Emotional Intelligence, Interpersonal Communications, Communication, Communication Planning, Customer Engagement, Communication Strategies, Leadership and Management, Leadership Development
中级 · 专项课程 · 1-3 个月

Tecnológico de Monterrey
您将获得的技能: Customer Engagement, Target Market, Digital Advertising, Customer Retention, Search Engine Optimization, Digital Media Strategy, Lead Generation, Digital Marketing, Marketing Strategies, Customer Acquisition Management, Customer experience strategy (CX), Cash Flows, Web Analytics, Market Research
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Infographics, Content Creation, Graphic and Visual Design Software, Social Media, Graphic Design, Graphical Tools, Data Sharing, Content Marketing, User Accounts, Digital Marketing
初级 · 指导项目 · 不超过 2 小时

Northeastern University
您将获得的技能: 新兴技术, 法律, 物联网, 个人身份信息, 数字扫盲, 媒体与传播, 新闻学, 人工智能, 信息隐私, 数据伦理, 数据安全, Algorithm
初级 · 课程 · 1-4 周