广告课程可以帮助您学习活动策略、受众定位、创意开发和媒体规划。您可以掌握文案写作、品牌管理和解析方面的技能,以衡量广告活动的效果。许多课程都会介绍 Google Ads、社交媒体平台和解析软件等工具,展示这些资源如何增强您的广告工作并优化推广效果。
Emory University
您将获得的技能: 目标市场, 时间序列分析和预测, 探索性数据分析, 微软Excel, 社交媒体营销, 描述性统计, 模型评估, 统计分析, 客户分析, 社交媒体, 营销分析, 概率, 营销, 预测, 客户需求规划, 透视表和图表, 商业分析, 营销效果, 消费者行为, 概率分布
中级 · 专项课程 · 3-6 个月

Universidades Anáhuac
您将获得的技能: Digital Marketing, Search Engine Marketing, Search Engine Optimization, Digital Transformation, Email Marketing, Marketing Strategies, Marketing Analytics, Social Media Marketing, Marketing Effectiveness, Customer experience strategy (CX), Technology Strategies, Web Analytics, Content Strategy, Return On Investment
初级 · 课程 · 1-3 个月

The Hong Kong University of Science and Technology
您将获得的技能: 简明扼要, 语言能力, 说服沟通, 目标受众, 业务沟通, 英语, 写作与编辑, 语法, 写作, 商务写作, 商务信函, 词汇
混合 · 课程 · 1-3 个月

Northwestern University
您将获得的技能: 数据安全, 整合营销传播, A/B 测试, 营销预算, 社交媒体营销, 业务指标, 绩效衡量, 社交媒体, 社交媒体战略, 计划管理, 信息隐私, 法律, 客户参与, 营销, 关键绩效指标 (KPI), 企业对消费者, 营销效果
混合 · 课程 · 1-4 周

您将获得的技能: Marketing Budgets, Target Audience, Campaign Management, Facebook, Sales Pipelines, Google Ads, Online Advertising, Instagram, Performance marketing, Digital Advertising, Paid media, Advertising Campaigns, E-Commerce, Advertising, Budget Management, Social Media Campaigns, Account Management, Apple iOS
初级 · 课程 · 1-3 个月

您将获得的技能: Marketing Materials, Promotional Materials, Advertising, Digital Advertising, Organizational Skills, Graphic Design, Driving engagement, Project Design, Facebook, Marketing, Fundraising
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Brand Awareness, Social Media Marketing, Target Audience, Social Media, Brand Strategy, Digital Media Strategy, Branding, Content Marketing, Content Strategy, Social Media Strategy, Marketing Communications, Marketing Analytics, Customer Engagement
中级 · 课程 · 1-4 周
The University of Hong Kong
您将获得的技能: 新闻学, 媒体与传播, 道德标准与行为, 数字扫盲, 调查, 研究, 社会影响
初级 · 课程 · 1-3 个月
Universidade de São Paulo
您将获得的技能: Lead Generation, Business Marketing, B2B Sales, Customer Insights, Sales Management, Sales Process, Sales Strategy, Sales, Target Audience, Customer Success Management, Marketing, Inside Sales, Customer Relationship Building, Marketing Strategies, Marketing Communications, Marketing Management, Customer Relationship Management (CRM) Software
初级 · 课程 · 1-4 周

您将获得的技能: Facebook, Advertising Campaigns, Social Media Campaigns, Lead Generation, Social Media, Social Media Marketing, Paid media, Digital Advertising, Campaign Management, Advertising, Driving engagement
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Promotional Strategies, Marketing Planning, Adobe Express, Marketing Strategy and Techniques, Social Media Content, Cross-Channel Marketing, Content Marketing, Target Audience, Social Media, Digital Marketing, Marketing Analytics, Data Ethics, Marketing Strategies, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis
初级 · 专项课程 · 1-3 个月

您将获得的技能: Instagram, Social Media, Social Media Marketing, Social Media Strategy, Content Creation, Scheduling, Branding
初级 · 指导项目 · 不超过 2 小时