客户细分课程可以帮助您学习人口统计分析、心理特征分析和行为细分策略。您可以掌握数据 Interpretation、定向营销和客户 Journey Map 方面的技能。许多课程都会介绍 Google Analytics 和客户关系管理 (CRM) 软件等工具,这些工具支持分析客户数据和实施有效的细分策略。

Fundação Instituto de Administração
您将获得的技能: Qualitative Research, Data Collection, Market Research, Analysis, Marketing, Surveys, Research Methodologies, Focus Group, Research, Presentations, Consumer Behaviour, Interviewing Skills
初级 · 课程 · 1-4 周

您将获得的技能: Facebook, Target Audience, Social Media, Social Media Marketing, Social Media Campaigns, Social Media Content, Advertising, Online Advertising, Customer Insights, Business Development, Business
初级 · 指导项目 · 不超过 2 小时

Fundação Instituto de Administração
您将获得的技能: Marketing Analytics, Data-Driven Decision-Making, Marketing, Customer Analysis, Marketing Strategies, Data Analysis, Time Series Analysis and Forecasting, Product Knowledge, Data Visualization Software, Cross Selling, Product Promotion, Python Programming
初级 · 课程 · 1-4 周

您将获得的技能: Facebook, Brand Awareness, Advertising, Online Advertising, Marketing Materials, Social Media Campaigns, Social Media Marketing, Social Media, Content Creation, Marketing Design, Branding, Graphic and Visual Design, Content Marketing, Customer Engagement, Digital Marketing
初级 · 指导项目 · 不超过 2 小时

Google Cloud
您将获得的技能: Looker (Software), Collaborative Software, Enterprise Application Management, Data Management, Identity and Access Management, Google Cloud Platform, Scheduling, Customer Support, Administration, Management Reporting, Data Storytelling, Data Sharing, Data Access, Auditing
中级 · 课程 · 1-3 个月

Fundação Instituto de Administração
您将获得的技能: Marketing Strategies, Digital Marketing, Performance marketing, Marketing Analytics, Key Performance Indicators (KPIs), Consumer Behaviour, E-Commerce, Target Market, Customer Insights, Market Analysis, Data Analysis, Unsupervised Learning
初级 · 课程 · 1-4 周

Tecnológico de Monterrey
您将获得的技能: Value Propositions, Ideation, Market Opportunities, Entrepreneurship, New Product Development, Business Modeling, Innovation, New Business Development, Business Development, Business Strategies, Business Leadership, Presentations, Customer Insights, Succession Planning, Trend Analysis, Leadership
高级设置 · 课程 · 1-3 个月

您将获得的技能: Facebook, Persona Development, Social Media, Social Media Marketing, Social Media Campaigns, Customer Engagement, Social Media Strategy, Customer Insights, Target Audience, Marketing Materials
中级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: 写作, 编辑, 内容创作, 文案写作, 生成式 AI 代理, 目标受众, Prompt Engineering, 数字内容, 用户反馈, 博客, 产品知识
中级 · 指导项目 · 不超过 2 小时

Google Cloud
您将获得的技能: Terraform, Data Validation, Infrastructure as Code (IaC), Acceptance Testing, Google Cloud Platform, Security Controls
中级 · 项目 · 不超过 2 小时

Google Cloud
您将获得的技能: Data Governance, Data Management, Data Architecture, Data Quality, Data Strategy, Information Management, Metadata Management, Governance, Data Security, Data Integration, Google Cloud Platform, Identity and Access Management
初级 · 课程 · 1-3 个月

您将获得的技能: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Business Ethics, Organizational Strategy, Sustainable Business, Business Strategy, Governance, Compliance Management, Strategic Sourcing, Procurement, Stakeholder Engagement, Ethical Standards And Conduct, Sustainability Reporting, Business Risk Management, Diversity and Inclusion, Innovation
混合 · 课程 · 1-4 周