客户细分课程可以帮助您学习人口统计分析、心理特征分析和行为细分策略。您可以掌握数据 Interpretation、定向营销和客户 Journey Map 方面的技能。许多课程都会介绍 Google Analytics 和客户关系管理 (CRM) 软件等工具,这些工具支持分析客户数据和实施有效的细分策略。
University of Illinois Urbana-Champaign
您将获得的技能: Marketing, MarTech, Marketing Channel, Marketing Strategies, Digital Marketing, Promotional Strategies, Digital Transformation, Consumer Behaviour, New Product Development, E-Commerce, Price Negotiation, Innovation
初级 · 课程 · 1-4 周

您将获得的技能: Lean Six Sigma, Lean Methodologies, Six Sigma Methodology, Quality Improvement, Process Improvement, Process Analysis, Operational Efficiency, Continuous Improvement Process, Root Cause Analysis, Waste Minimization, Pareto Chart, Standard Operating Procedure
混合 · 课程 · 1-4 周

您将获得的技能: PySpark, Apache Spark, Data Pipelines, Data Processing, AI Personalization, Dimensionality Reduction, OpenAI API, Data Manipulation, Pandas (Python Package), Data Transformation, Predictive Modeling, Unsupervised Learning, Applied Machine Learning, Scatter Plots, Embeddings, Machine Learning
中级 · 指导项目 · 不超过 2 小时
Starweaver
您将获得的技能: Prompt Engineering, Retrieval-Augmented Generation, Generative AI Agents, Enterprise Application Management, ChatGPT, AI Workflows, Generative AI, Development Environment, LLM Application, Large Language Modeling, Systems Architecture, Model Evaluation, Program Evaluation, Process Optimization, Performance Tuning, Scalability, Debugging
中级 · 课程 · 1-4 周

University of Minnesota
您将获得的技能: Predictive Modeling, Predictive Analytics, Business Analytics, Customer Analysis, Project Design, Applied Machine Learning, Solution Design, Sprint Planning, Machine Learning, Brainstorming, Trend Analysis, Design Thinking, Analysis, Decision Tree Learning, Deep Learning, Time Series Analysis and Forecasting, Quality Control
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: User Feedback, Customer Insights, Customer Analysis, Analysis, Social Media, Cloud Applications
初级 · 指导项目 · 不超过 2 小时

University of Maryland, College Park
您将获得的技能: Online Advertising, Digital Advertising, Advertising, Analytics, Big Data, Paid media, Social Media Strategy, Social Media, Data Ethics, Marketing, Digital Media Strategy, Social Media Marketing, Data-Driven Decision-Making, Social Media Campaigns, Return On Investment, Descriptive Analytics, Law, Regulation, and Compliance, Trend Analysis, Customer Engagement, Information Privacy
初级 · 课程 · 1-4 周

您将获得的技能: User Interface (UI), User Experience, Persona (User Experience), User Interface (UI) Design, User Flows, User Interface and User Experience (UI/UX) Design, User Experience Design, UI Components, Visualization (Computer Graphics), User Centered Design
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Sales Presentation, Overcoming Objections, Value Propositions, Presentations, Sales, Sales Process, Persuasive Communication, Influencing, Negotiation, Communication, Public Speaking, Interviewing Skills, Customer Insights, Rapport Building
初级 · 课程 · 1-4 周

您将获得的技能: Marketing Strategies, Facebook, Persona Development, Strategic Marketing, Target Audience, Content Marketing, Marketing, Social Media Marketing, Social Media, Customer Analysis, Driving engagement, E-Commerce, Business
初级 · 指导项目 · 不超过 2 小时

University of Virginia
您将获得的技能: User Story, Persona (User Experience), Design Thinking, Agile Product Development, Agile Methodology, Interviewing Skills, User Research, Persona Development, Product Development, Innovation, User Centered Design
初级 · 课程 · 1-4 周

Johns Hopkins University
您将获得的技能: Amazon Web Services, Tensorflow, Applied Machine Learning, Machine Learning Methods, Natural Language Processing, Classification Algorithms, Software Design, Application Development, Supervised Learning, Model Evaluation
中级 · 课程 · 1-4 周