整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

Adobe
您将获得的技能: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing, Adobe Express, Target Audience, Marketing Materials, Marketing Effectiveness, Marketing Automation, Customer Relationship Management, Advertising, Customer Acquisition Management, Customer Engagement, Content Creation, Generative AI Agents
初级 · 课程 · 1-4 周

Universidad de Chile
您将获得的技能: Brand Management, Consumer Behaviour, Strategic Marketing, Marketing, Marketing Strategies, Marketing Strategy and Techniques, Customer experience strategy (CX), Customer Relationship Management, Customer Insights, Value Propositions, Market Dynamics
中级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Marketing Analytics, Customer Engagement, Marketing Effectiveness, Digital Marketing, Social Media Campaigns, Business-To-Consumer, Cross-Channel Marketing, AI Personalization, Data Ethics, Marketing Strategies
中级 · 专项课程 · 1-3 个月

Meta
您将获得的技能: 客户数据管理, 营销分析, 应用编程接口 (API), 数据驱动的决策制定, 市场数据, 广告, 数据整合, 数据收集, 营销, 个人身份信息, 数据分析, 网络分析, Google Analytics(分析), 信息隐私, 应用程序接口网关, 数字化营销
初级 · 课程 · 1-4 周

您将获得的技能: Adobe Express, Promotional Strategies, Marketing Planning, Social Media Content, Responsible AI, Digital Marketing, Cross-Channel Marketing, Logo Design, Digital Design, Content Marketing, Layout Design, Creative Design, Generative AI, Marketing Strategies, Campaign Management, Social Media Marketing, Graphic Design, Content Strategy, Advertising, Market Research
初级 · 专业证书 · 3-6 个月

Digital Marketing Institute
您将获得的技能: 营销策略, 社交媒体战略, 数字广告, Instagram, 社交媒体营销, B2B 销售, 营销, Facebook, 目标受众, 品牌意识, 社交媒体管理, 社交媒体, 内容营销, 数字媒体战略, 广告活动, LinkedIn, 社交媒体活动, 网络分析, 数字内容, 数字化营销
初级 · 专项课程 · 3-6 个月

Meta
您将获得的技能: 营销策略, 贝叶斯统计, A/B 测试, 营销分析, 业务指标, 关键绩效指标 (KPI), 数据清理, 营销, 面试技巧, 描述性统计, 数据收集, 目标受众, Pandas(Python 软件包), 数据分析, 统计假设检验, 数据叙事, 营销效果, 数据可视化软件, 数据可视化, 数据展示
攻读学位
初级 · 专业证书 · 3-6 个月

Universidad Austral
您将获得的技能: Social Media, Social Media Strategy, Social Media Marketing, Google Ads, Digital Marketing, Customer Relationship Management, Content Performance Analysis, Media Buying, Social Media Campaigns, Marketing Analytics, Campaign Management, LinkedIn, Facebook, Web Analytics, Digital Media Strategy, Pay Per Click Advertising, Marketing Strategies, Marketing, Paid media, Analytics
初级 · 专项课程 · 3-6 个月

University of Virginia Darden School Foundation
您将获得的技能: Large Language Modeling, Customer Insights, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Pay Per Click Advertising, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Customer experience strategy (CX), Marketing Management, Marketing Strategy and Techniques, Personalized Service, Prompt Engineering, AI Personalization, Machine Learning
初级 · 专项课程 · 1-3 个月

University of London
您将获得的技能: 旁听, 目标市场, 营销策略, 营销策略与技巧, 竞争分析, 营销, 营销策划, 战略营销, 企业战略, 市场分析, 营销管理, 市场动态, 分析
混合 · 课程 · 1-4 周

Simplilearn
您将获得的技能: Email Marketing, Marketing Automation, Newsletters, Digital Marketing, A/B Testing, Marketing Strategy and Techniques, Target Audience, Campaign Management, Promotional Strategies, Lead Generation, Automation, Law, Regulation, and Compliance
初级 · 课程 · 1-4 周

Unilever
您将获得的技能: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Performance Reporting, Search Engine Optimization, Keyword Research, Return On Investment, MarTech
初级 · 专业证书 · 3-6 个月