全球营销课程可以帮助您学习市场细分、品牌定位、数字营销战略和消费者行为分析。您还可以掌握跨文化交流、活动管理和利用社交媒体进行全球推广的技能。许多课程都会介绍一些工具,如用于跟踪营销活动绩效的 Google Analytics、用于管理客户关系的 HubSpot 以及用于执行营销战略的社交媒体平台。

Rutgers the State University of New Jersey
您将获得的技能: 竞争分析, 战略采购, 采购, 利益相关者管理, 供应商关系管理, 商业道德, 征求建议书, 供应商绩效管理, 供应商管理, 合同谈判, 供应管理, 谈判, 市场分析, 风险管理, 供应链管理, 询价(RFQ), 合同管理, 案例研究
初级 · 专项课程 · 3-6 个月

Adobe
您将获得的技能: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing, Adobe Express, Target Audience, Marketing Materials, Marketing Effectiveness, Marketing Automation, Customer Relationship Management, Advertising, Customer Acquisition Management, Customer Engagement, Content Creation, Generative AI Agents
初级 · 课程 · 1-4 周

Illinois Tech
您将获得的技能: Global Marketing, Brand Management, Marketing, Strategic Marketing, Branding, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Market Research, Value Propositions, Consumer Behaviour, Corporate Sustainability, Innovation
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初级 · 课程 · 1-3 个月

Illinois Tech
您将获得的技能: Pay Per Click Advertising, Digital Marketing, Web Analytics, Email Marketing, Paid media, Digital Advertising, Google Ads, Social Media Campaigns, Marketing Strategies, Online Advertising, Social Media Marketing, Google Analytics, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing
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高级设置 · 课程 · 1-3 个月

University of Maryland, College Park
您将获得的技能: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Marketing Analytics, Customer Engagement, Marketing Effectiveness, Digital Marketing, Social Media Campaigns, Business-To-Consumer, Cross-Channel Marketing, AI Personalization, Data Ethics, Marketing Strategies
中级 · 专项课程 · 1-3 个月

Meta
您将获得的技能: 数据驱动的决策制定, Google Analytics(分析), 网络分析, 数据分析, 数据收集, 信息隐私, 营销分析, 数字化营销, 应用编程接口 (API), 广告, 客户数据管理, 数据整合, 个人身份信息, 营销, 应用程序接口网关, 市场数据
初级 · 课程 · 1-4 周

您将获得的技能: Adobe Express, Promotional Strategies, Marketing Planning, Social Media Content, Responsible AI, Digital Marketing, Cross-Channel Marketing, Logo Design, Digital Design, Content Marketing, Layout Design, Creative Design, Generative AI, Marketing Strategies, Campaign Management, Social Media Marketing, Graphic Design, Content Strategy, Advertising, Market Research
初级 · 专业证书 · 3-6 个月

Meta
您将获得的技能: 数据叙事, 数据分析, 数据收集, 数据清理, 数据展示, 数据可视化软件, 统计假设检验, 营销分析, A/B 测试, 营销策略, 面试技巧, 贝叶斯统计, 业务指标, 目标受众, 数据可视化, 营销效果, Pandas(Python 软件包), 关键绩效指标 (KPI), 营销, 描述性统计
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初级 · 专业证书 · 3-6 个月

University of London
您将获得的技能: 市场动态, 企业战略, 战略营销, 竞争分析, 营销策略与技巧, 目标市场, 分析, 营销策略, 营销策划, 旁听, 市场分析, 营销, 营销管理
混合 · 课程 · 1-4 周

Simplilearn
您将获得的技能: Email Marketing, Marketing Automation, Newsletters, Digital Marketing, A/B Testing, Marketing Strategy and Techniques, Target Audience, Campaign Management, Promotional Strategies, Lead Generation, Automation, Law, Regulation, and Compliance
初级 · 课程 · 1-4 周

Unilever
您将获得的技能: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Performance Reporting, Search Engine Optimization, Keyword Research, Return On Investment, MarTech
初级 · 专业证书 · 3-6 个月

Northwestern University
您将获得的技能: 公共关系, 营销策略, 媒体关系, 社交媒体, 活动营销, 战略伙伴关系, 目标受众, 危机管理, 品牌管理, 营销, 收入管理, 活动策划, 忠诚计划
中级 · 课程 · 1-3 个月