客户旅程课程可以帮助您学习客户细分、接触点分析和体验映射。您可以掌握制定个性化营销策略、分析客户 Feedback 和优化 Conversion Rate 的技能。许多课程都会介绍客户关系管理(CRM)软件、旅程映射工具和解析平台等工具,帮助您跟踪客户互动并衡量策略的有效性。

Unilever
您将获得的技能: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Performance Reporting, Search Engine Optimization, Keyword Research, Return On Investment, MarTech
初级 · 专业证书 · 3-6 个月

您将获得的技能: Agile Product Development, Wireframing, Product Roadmaps, Customer experience strategy (CX), Agile Project Management, Persona Development, User Experience, Product Requirements, User Story, Product Development, User Research, Product Strategy
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Business Process Modeling, Systems Analysis, AI Workflows, Business Analysis, Generative AI, Stakeholder Communications, Systems Architecture, Solution Architecture, Business Process Automation, Stakeholder Analysis, ChatGPT, Technical Consulting, Software Architecture, Consulting, Systems Thinking, Business Communication
中级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 数据驱动的决策制定, 欺诈检测, 数字化转型, 数据科学, 信用风险, 推动参与, AI 赋能, 客户洞察, 机器学习, 大数据, 营销分析, 人工智能, 风险管理, 零售银行, 改善客户体验, AI 个性化服务, 财务数据, 分析, 市场数据
混合 · 课程 · 1-4 周

Emory University
您将获得的技能: Marketing Analytics, AI Personalization, Data-Driven Decision-Making, Marketing Strategies, Marketing, AI Enablement, Marketing Effectiveness, Responsible AI, Customer experience improvement, Artificial Intelligence, Customer Insights, Data Collection
初级 · 课程 · 1-3 个月

您将获得的技能: Sales Development, Customer Engagement, Responsible AI, Lead Generation, Sales Enablement, Generative AI Agents, Sales Management, Customer experience improvement, Sales Prospecting, Productivity Software, Sales, Data Ethics
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Sales Strategy, Sales Process, Anthropic Claude, Sales, Sales Development, Sales Pipelines, Sales Management, Data-Driven Decision-Making, Inside Sales, AI Personalization, Customer Analysis, Customer Insights, Customer experience improvement, Market Analysis, Trend Analysis, Forecasting, Analysis, Market Trend
中级 · 课程 · 1-4 周

Digital Marketing Institute
您将获得的技能: Data-Driven Decision-Making, Data Ethics, Customer Analysis, Strategic Marketing, Strategic Decision-Making, Digital Marketing, Business Analytics, Marketing Analytics, Performance Measurement, Marketing Strategy and Techniques, Data Analysis, Pay Per Click Advertising, Data Management, Web Analytics and SEO, Marketing Automation, Smart Goals
初级 · 课程 · 1-4 周

Universidades Anáhuac
您将获得的技能: Digital Marketing, Search Engine Marketing, Search Engine Optimization, Digital Transformation, Email Marketing, Marketing Strategies, Marketing Analytics, Social Media Marketing, Marketing Effectiveness, Customer experience strategy (CX), Technology Strategies, Web Analytics, Content Strategy, Return On Investment
初级 · 课程 · 1-3 个月

SkillsBooster Academy
您将获得的技能: Marketing Automation, AI Enablement, Leadership, Dashboard, Marketing Strategies, Strategic Marketing, AI Personalization, Business Strategy, Marketing Analytics, Customer Analysis, Generative AI, Business Modeling, Deepseek, Market Analysis, Strategic Decision-Making, Content Marketing, Media Planning, Prompt Engineering, Online Advertising, Digital Marketing
初级 · 课程 · 1-3 个月

Google Cloud
您将获得的技能: Change Management, Organizational Change, Employee Training, Google Workspace, Training and Development, Communication Planning, Organizational Effectiveness, Process Development, Needs Assessment, Stakeholder Engagement, Stakeholder Communications
中级 · 课程 · 1-3 个月

您将获得的技能: Design Thinking, User Experience Design, User Interface (UI) Design, User Interface and User Experience (UI/UX) Design, Usability, Persona (User Experience), User Acceptance Testing (UAT), Mockups, Storyboarding
初级 · 指导项目 · 不超过 2 小时