Coursera

Digital Marketing with Canva 专项课程

Coursera

Digital Marketing with Canva 专项课程

Complete Canva Digital Marketing Toolkit.

Create professional social media visuals with Canva and optimize content with data-driven strategies

Hurix Digital
LearningMate
Chaitra Deshpande

位教师:Hurix Digital

2,625 人已注册

包含在 Coursera Plus

深入学习学科知识

来自此计划中课程的 6,223 条评论

初级 等级

推荐体验

4 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度
深入学习学科知识

来自此计划中课程的 6,223 条评论

初级 等级

推荐体验

4 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度

您将学到什么

  • Create professional visual content across all formats including social media, video, presentations, and web pages.

  • Apply design principles and brand consistency while using Canva's complete feature set from templates to animations.

  • Develop strategic content workflows from storyboarding and mind mapping through production to publication.

要了解的详细信息

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授课语言:英语(English)
最近已更新!

January 2026

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  • 通过 Coursera 获得职业证书

专业化 - 11门课程系列

Craft Canva Tiles

Craft Canva Tiles

第 1 门课程 1小时

您将学到什么

  • Write engaging copy and design professional, on-brand visuals for social media using templates in Canva to produce ready-to-publish content.

您将获得的技能

类别:Social Media Content
类别:Canva (Software)
类别:Content Creation
类别:Graphic and Visual Design
类别:Marketing Materials
类别:Copywriting
类别:Time Management
类别:Social Impact
类别:Software Development Tools
类别:Instagram
类别:Brand Strategy
类别:Social Media
类别:Build Tools
类别:Branding
类别:Storytelling
类别:Social Work

您将学到什么

  • Platform-specific image dimensions are critical for professional content presentation and avoiding cropping issues that damage brand perception.

  • Brand guideline consistency across social platforms builds recognition and trust, making adherence to color, font, and logo standards essential.

  • Design tool proficiency with templates and export settings streamlines content creation workflows and ensures repeatable quality.

  • Technical specifications and creative application work together –both dimensions and design principles creates professional social media contents.

您将获得的技能

类别:Graphic Design
类别:Canva (Software)
类别:Brand Management
类别:Facebook
类别:Digital Design
类别:Image Quality
类别:Instagram
类别:Technical Standard
类别:Design Specifications
类别:Social Media Content
类别:Social Media Marketing
类别:Graphic and Visual Design
类别:Style Guides
类别:Graphic and Visual Design Software
类别:Social Media
Create Viral Content: Track & Revise

Create Viral Content: Track & Revise

第 3 门课程 1小时

您将学到什么

  • Successful viral content combines strategic visual design with systematic performance tracking rather than relying on creative intuition alone

  • Platform-specific optimization and brand consistency are critical technical foundations that enable creative content to achieve maximum reach and eng

  • Data-driven iteration through performance metrics creates sustainable content improvement cycles that consistently outperform onetime creative effort

  • The most effective content creators treat each post as both a creative expression and a measurable experiment in audience engagement.

您将获得的技能

类别:Video Editing
类别:Video Production
类别:Performance Analysis
类别:Performance Measurement
类别:Content Development and Management
类别:Key Performance Indicators (KPIs)
类别:Web Content
类别:Content Creation
类别:Performance Improvement
类别:Social Media Content
类别:Graphic and Visual Design
类别:Post-Production
类别:Workflow Management
Get Started with Canva

Get Started with Canva

第 4 门课程 2小时

您将学到什么

  • Learn to use various features available on Canva

  • Learn to create an animated video on Canva from scratch

  • Showcase this hands-on experience in an interview

您将获得的技能

类别:Canva (Software)
类别:Multimedia
类别:Graphic and Visual Design Software
类别:Graphic Design
类别:Animations
类别:Marketing
类别:Graphic and Visual Design
类别:Design
类别:Video Production

您将学到什么

  • Use Features in Canva

  • Create Six Social Media Visuals

  • Prepare these visuals for publishing

您将获得的技能

类别:Content Creation
类别:Social Media Content
类别:Social Media Marketing
类别:Digital Marketing
类别:Social Media
类别:Marketing Materials
类别:Instagram
类别:Facebook
类别:Brand Management
类别:Graphic Design

您将学到什么

  • Use features in Canva

  • Use design tools to create a social media graphic

  • Prepare a graphic for publishing

您将获得的技能

类别:Canva (Software)
类别:Branding
类别:Social Media Marketing
类别:Style Guides
类别:Social Media
类别:Design Elements And Principles
类别:Social Media Content
类别:Marketing Design
类别:Graphic Design
类别:Color Theory
类别:Marketing
How to create presentations using Canva

How to create presentations using Canva

第 7 门课程 1小时

您将学到什么

  • Learn what Canva is and how to use it.

  • Learn how to make professional presentations to elevate your value as an employee and/or student.

您将获得的技能

类别:Canva (Software)
类别:Graphic Design
类别:Multimedia
类别:Visual Design
类别:Graphical Tools
类别:Developing Training Materials
Create a Promotional Video using Canva

Create a Promotional Video using Canva

第 8 门课程 2小时

您将学到什么

  • Learn to create a Promotional Video

  • Learn to create the Script for the Promotional Video

  • Learn to make the video more appealing using video backgrounds, fonts, images and animations

您将获得的技能

类别:Video Production
类别:Social Media Marketing
类别:Canva (Software)
类别:Promotional Strategies
类别:Animations
类别:Value Propositions
类别:Promotional Materials
类别:Selling Techniques
类别:Content Creation
类别:Customer Engagement
类别:Presentations
类别:Marketing
类别:Multimedia
类别:Copywriting

您将学到什么

  • Use Features in Canva

  • Create Desktop and Mobile-friendly webpages

  • Prepare these websites for publishing with Canva URL or URL shorteners

您将获得的技能

类别:Creative Design
类别:Graphics Software
类别:Canva (Software)
类别:Graphic Design
类别:Visual Design
类别:Social Media
类别:Responsive Web Design
类别:Web Design
类别:Usability
类别:Web Content
类别:Business

您将学到什么

  • Set up a mind map in the Canva workspace.

  • Incorporate graphics, colors and text in a Canva mind map.

  • Incorporate video, sound, web links into a mind map in Canva.

您将获得的技能

类别:Canva (Software)
类别:Graphic Design
类别:Data Visualization
类别:Marketing
类别:Marketing Design
类别:Communication
类别:Multimedia
类别:Presentations
类别:Design
类别:Color Theory
类别:Data Sharing
类别:Interactive Data Visualization
Create a Storyboard in Canva

Create a Storyboard in Canva

第 11 门课程 1小时

您将学到什么

  • Develop a new storyboard template using Canva

  • Apply graphic design and narrative writing skills to your Canva storyboard template

  • Add images to your Storyboard in Canva to create a visual experience

您将获得的技能

类别:Storyboarding
类别:Canva (Software)
类别:User Accounts
类别:Business
类别:Presentations
类别:Graphic Design
类别:Content Creation
类别:Marketing Design
类别:Dashboard
类别:Collaborative Software
类别:Storytelling
类别:Marketing
类别:Marketing Materials

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位教师

Hurix Digital
Coursera
371 门课程 29,877 名学生
LearningMate
230 门课程 15,067 名学生
Chaitra Deshpande
13 门课程 207,344 名学生

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