Digital Transformation for Managers 专项课程

Digital Transformation for Managers 专项课程

Lead Strategic Innovation in the Digital Age.

Equip yourself with the critical insights and tools needed to lead organizational transformation.

位教师：Vikrant S. Vaze

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3 门课程系列

深入学习学科知识

来自此计划中课程的 23 条评论

初级等级

推荐体验

4 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

3 门课程系列

深入学习学科知识

来自此计划中课程的 23 条评论

初级等级

推荐体验

4 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

您将学到什么

Evaluate data analytics and AI to drive innovation, enhance strategic decision-making, and create competitive advantage.
Align teams, governance, and metrics to successfully adopt technologies and capture real business value from digital transformation.
Develop scalable strategy documents and confidently pitch vital AI and infrastructure investments to executive stakeholders.

您将获得的技能

您将学习的工具

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授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

精进特定领域的专业知识

向大学和行业专家学习热门技能
借助实践项目精通一门科目或一个工具
培养对关键概念的深入理解
通过 Dartmouth College 获得职业证书

专业化 - 3门课程系列

This program equips leaders with the strategic frameworks needed to leverage data analytics and AI for value creation and informed decision-making. Throughout the courses, you will learn how to guide teams in the responsible adoption of analytics, design metrics that drive desired behaviors, and confidently pitch vital infrastructure investments to executive stakeholders. Ultimately, you will emerge with the skills to develop comprehensive, scalable response plans that integrate data, AI, and organizational design to lead lasting transformation.

应用的学习项目

Through real-world case studies and hands-on assignments, you will translate expert insights into strategy documents. By analyzing authentic business challenges, you will apply proven frameworks to design actionable, business-ready plans that solve complex problems and drive digital transformation at scale.

Fundamentals of Digital Transformation

第 1 门课程, 小时

您将学到什么

The Fundamentals of Digital Transformation course introduces the technologies, strategies, and business models driving digital innovation. Participants will explore key concepts such as cloud computing, artificial intelligence (AI), the Internet of Things (IoT), automation, and data-driven decision-making, learning how these tools reshape industries and enhance customer experiences. Through case studies, interactive activities, and role-play exercises, students will analyze real-world examples of digital transformation in companies like Microsoft, Starbucks, JPMorgan Chase, and Dell. The course also examines ethical considerations, privacy concerns, and organizational challenges, helping participants develop strategies for implementing digital solutions while addressing leadership resistance and compliance requirements. By the end of this course, learners will gain a practical understanding of digital transformation frameworks, enabling them to drive innovation, optimize operations, and remain competitive in an increasingly digital economy.

您将获得的技能

类别：Business Modeling

类别：Business Analytics

类别：Cloud Infrastructure

类别：Law, Regulation, and Compliance

类别：Cybersecurity

类别：Digital Transformation

类别：Internet Of Things

类别：Business Process Automation

类别：Artificial Intelligence

类别：Automation

类别：Operational Efficiency

类别：Business Technologies

类别：Technology Strategies

类别：Business Ethics

类别：Emerging Technologies

类别：Data-Driven Decision-Making

类别：Customer experience strategy (CX)

类别：Cloud Computing

类别：Business Transformation

Why Data Analytics Matters

第 2 门课程, 小时

您将学到什么

In today’s business environment, data is no longer just an operational byproduct; it is a critical resource for shaping competitive advantage, innovation, and resilience. As organizations continue their digital transformation journeys, managers are increasingly expected to understand not only what data is available, but how it creates value, informs strategy, and accelerates decision-making.

This course is designed to equip managers with the essential frameworks, case studies, and applied activities that demonstrate how analytics, artificial intelligence, and large language models are being integrated into modern organizations. Through interactive labs, reflective exercises, and real-world case studies, you will explore how firms capture value from data, navigate new opportunities in generative AI, and adapt to shifting global business environments. By the end of this course, you will be able to evaluate the role of analytics in your organization, identify opportunities for data-driven innovation, and develop actionable strategies for managing the risks and trade-offs inherent in a digital economy.

Organizing for Digital Transformation

第 3 门课程, 小时

您将学到什么

Digital transformation is not just about technology: it is about people, processes, and structures that allow organizations to adapt and thrive in a rapidly changing world. Even with strong data and advanced analytics, many firms struggle to capture real value because they are not organized to make the most of their investments.

In this course, you’ll explore the organizational side of digital transformation: how to align teams, metrics, and governance with technology adoption. You’ll see why transformation efforts often fall short, study real-world examples from leading firms, and practice making the case for infrastructure and AI investments to executive stakeholders. This course builds on the fundamentals of digital transformation and the manager’s role in data analytics by moving into the organizational capabilities required for success. You will reflect on your own organizational context, analyze global case studies, and produce actionable plans for structuring digital transformation in practice.