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University of Virginia

Pricing Strategy in Practice

In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then adjust to market disruptions. Utilizing the concepts, tools and techniques taught in previous Specialization courses—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics—you will practice setting profit maximizing prices to improve price realization. You'll finish the course with a portfolio-building project that demonstrates your pricing prowess from this Darden School of Business at the University of Virginia and Boston Consulting Group course.

状态:Customer Analysis
状态:Case Studies
中级课程小时

精选评论

AA

5.0评论日期:Apr 22, 2020

great course and content. even after almost 10 years in the business environment i was able to learn something new

IS

5.0评论日期:Feb 27, 2019

Very Insightful Specialization Course. The contents and delivery are helpful in understanding pricing strategy and being able to apply the skills.

UE

5.0评论日期:Jun 11, 2017

An excellent specialisation - I enjoyed every minute of it. Good teachers, well thought through material presented with some humour.

EM

5.0评论日期:Mar 5, 2019

Extremely good course. I learned a lot and can apply it instantly to my work

SK

5.0评论日期:Aug 31, 2017

Excellent business and application oriented course

SS

5.0评论日期:Apr 24, 2020

A course that is well taught and highly informative. Recommend it and the specialisation :)

AR

5.0评论日期:Oct 9, 2021

The faculty had very rich experience in Pricing and their sharing of the real world experiences enriched the learning experience. Great course on Pricing

OO

5.0评论日期:Jul 23, 2018

Very insightful course, I am very happy I came across this.

YN

5.0评论日期:Jan 23, 2026

Learnt a lot of things both from a price setting and as a consumer

EK

5.0评论日期:Feb 2, 2021

Great course, Fantastic tutors (both from Darden and BCG).The only flaw is the delays in the assignment review (might take even 2-3 weeks)

CB

4.0评论日期:Mar 31, 2018

This is a very useful course that I have taken in pricing. I enjoyed learning it and it is very helpful for me.

所有审阅

显示:20/29

amit ambar gupta
3.0
评论日期:May 7, 2021
Paraic McCague
2.0
评论日期:Mar 6, 2018
Gokce Yuzgen
1.0
评论日期:Jul 16, 2022
Eleftherios Kyriakakis
5.0
评论日期:Feb 3, 2021
Mohammed Kawsar
5.0
评论日期:Jun 7, 2020
Niyati Shah
3.0
评论日期:Jun 28, 2022
Arun Panangatt
5.0
评论日期:Jan 18, 2022
Tatiana Suvorova
5.0
评论日期:Jun 2, 2020
Iskandar Mohammad
5.0
评论日期:Aug 7, 2019
Ajit Pandey
5.0
评论日期:Sep 22, 2017
Mohammed Al-Sheikh
5.0
评论日期:Jul 1, 2025
Olesya Altynbaeva
5.0
评论日期:Jan 21, 2020
Amitabha Saha Roy
5.0
评论日期:Oct 9, 2021
Ismail Adewale Salami
5.0
评论日期:Feb 28, 2019
Ulf Ekman
5.0
评论日期:Jun 12, 2017
MA Ying
5.0
评论日期:Jun 24, 2020
Azat
5.0
评论日期:Apr 23, 2020
Аль-Хаир Лина Аль-Махди
5.0
评论日期:Sep 13, 2020
Sudha Sundaram
5.0
评论日期:Apr 25, 2020
Eladio Muñiz
5.0
评论日期:Mar 6, 2019