I like how it has a localised approach and does not depend to much on conceptual things.

Very interesting course but the peer review system is tedious because there are often insufficient assignments for me to review to pass the course

Very well explained and rich in content. Highly recommend for everyone aiming to start or develop a business in China!

Very good and applicable to real life for people willing to do business in China

very insightful for anyone who is interested in doing business in China or understanding more the specificities of the Chinese market.

Good overview on China consumer preference behaviours and motivation behind

Good course, learnt a lot about the Chinese way of doing business and how and why Chinese consumers buy products. The course had some great videos that were well presented (albeit some of the pronunciation was funny at time, Chinglish!) and had a lot of good visuals to make the learning easier.

Brilliant course, and a little more challenging than most courses on Coursera. It made it all the more better. As a marketing management student I learnt invaluable knowledge in this course that will be of benefit to my knowledge and hopefully my career one day. The course content is extremely interesting and the lectrurers are top notch. I would recommend this course to anyone with an interest in business and marketing.

This is a very good entry marketing class for those who would like to know how about how to enter Chinese market.

It was my first to to use peer grading system and it helps me to understand what are important elements in each assignments. It also gives me feedback from other student and it helps me to understand how my idea is perceived and valued outside classrooms.

Vender a los consumidores chinos puede ser una oportunidad lucrativa para las empresas que estén dispuestas a invertir tiempo y recursos para comprender el mercado y desarrollar una estrategia efectiva. Al seguir las estrategias clave mencionadas anteriormente, las empresas pueden aumentar sus posibilidades de éxito en el mercado chino.

Very interesting and knowledgeable. During the course, I have learnt a lot about the thinking approach and values of the Chinese consumers. After every lesson, there was quick assignment in which I implemented the knowledge. I advice every person, who is interested in Chinese marketing to enroll.

Agradezco profundamente el curso sobre el mercado chino, es invaluable para comprender y aprovechar oportunidades comerciales que ofrece el mercado globalizado.

It was a great course and me as a digital marketer learned very much about Chinese consumers as well as marketing and branding concepts in a practical manner.

Considero que he aprendido mucho no solo de la cultura sino también su manera de percibir algunas que no eran completamente desconocidas para mi.

I have a good experience in this course, I highlight the interesting works you need present at the end of each week, I enjoy doing the works.

me encantó aprender nuevos temas con respecto a la estrategia, antes de este curso no tenia idea de esto, espero aprender mucho mas.

Amazing course! You really learn of how to understand the Chinese Market and its consumers´characteristics. Highly recommended.

Me encantó el curso, la verdad que aprendí muchísimo sobre el comportamiento del consumidor chino y sus tendencias de compras.

Es muy interesante y pude aprender cosas nuevas sobre las técnicas de marketing y el comportamiento de los consumidores chinos

excellent for learning and knowing how to do a business taking into account the thinking of the Chinese population.