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Positioning: What you need for a successful Marketing Strategy

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract.

状态:Marketing Strategy and Techniques
状态:Competitive Analysis
初级课程小时

精选评论

MM

5.0评论日期:Dec 29, 2021

If you want to have a clear map of the marketing process especially marketing strategy, this MOOC is a must-have course.

JG

5.0评论日期:Jun 19, 2017

Gives a sound and clear knowledge of Positioning and related concepts. Thank you for this platform...

SN

4.0评论日期:Aug 2, 2019

Very valuable information, which gives you clear idea about trends impact and how to start your marketing strategyExplanation of professor is excellent when it comes to examples, but content wise

JM

4.0评论日期:May 4, 2020

I love the course content which combined education videos with relevant and interesting industry articles. It gives you a good overview of how to go about positioning.

PR

5.0评论日期:May 30, 2020

Very nicely done. Learned a lot about positioning. It gave me new insights to be tried in my startup.

VG

5.0评论日期:Feb 18, 2020

Excelent course, very well explained, really liked the examples and journals! Would definitely recommend it and Professor Gafo is a great teacher! Congrats!

R

4.0评论日期:Mar 6, 2021

Informational course. I liked the first one in this series a bit more. Also, I feel like the quiz questions were "so so" in their clarity. Just my opinion.

RV

5.0评论日期:Oct 18, 2017

This was both highly educational and a great source for practical ideas that I'm already using at work.

SM

5.0评论日期:Aug 24, 2017

a real valuable source of learning positioning and really talented and well educated instructors , my only concern is that Citroen case study that there was no eng subs at all

NM

5.0评论日期:Dec 20, 2016

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.

DG

4.0评论日期:Sep 26, 2017

Very good presentation skills and quality of the informations presented. I would suggest to provide scripts/and presentations to ease the studying process.Best regards

JA

5.0评论日期:Aug 20, 2021

I enjoyed it a lot, and learnt a lot as well! Thank you IE and Coursera for the opportunity

所有审阅

显示:20/200

Juan Ignacio Vélez Ucrós
3.0
评论日期:May 14, 2017
Stephanie Tanielian
1.0
评论日期:Nov 5, 2020
Gokul Pradeep
1.0
评论日期:Aug 16, 2020
Daniel Hastings
1.0
评论日期:Mar 2, 2020
Seyedeh Sabah Bassam
1.0
评论日期:May 14, 2020
Stefanie Sanches
1.0
评论日期:May 9, 2018
Nick Conte
1.0
评论日期:Oct 15, 2017
Paola Juliana Garcia Cortes
1.0
评论日期:May 6, 2020
Kohsei Shioda
1.0
评论日期:Sep 2, 2019
Mayuresh Huchche
4.0
评论日期:Aug 30, 2020
Joel Zorrilla
1.0
评论日期:Apr 2, 2021
LiLiana López
1.0
评论日期:Jan 8, 2020
James
1.0
评论日期:Sep 23, 2021
IMRAN KASAM PATANKAR
1.0
评论日期:Jun 18, 2021
Raissa Moreno
1.0
评论日期:May 26, 2021
Lydia Diamantis
5.0
评论日期:Dec 28, 2016
Melanie Wong
5.0
评论日期:Feb 9, 2019
Pepin Kenfack
5.0
评论日期:Dec 21, 2020
MOHAMMED JAAFAR KHAN
5.0
评论日期:Mar 23, 2019
Małgorzata Markowska
5.0
评论日期:Jun 5, 2017