You live a hands-on life, and you intend to continue doing so! That is why I guess you already have checked where the QR-code (the logo) for this course leads to, right? And it is in this kind of setting that you prefer hands-on learning. Things you can do, already today are something you value. You actually did not start this course when enrolling in it. You started it long ago, either as a customer somewhere, or just maybe thinking about marketing for some time. Or maybe you are already working in marketing for yourself or maybe your own company. In all these situations what matters is action. Action that contributes to your marketing journey. This is the reason why we will start of with a situation “as if” you were starting up the sales process in a company where no previous customers existed. Gradually your sales efforts give results, you get customers, and handling the market expansion becomes important. If somewhat lucky, in practice that is the way it goes. The course begins with the art of cold calling (attacking the ones that did not know you exist - the most tricky ones) and analyzing the potential customers, then gradually moves over to segmentation, positioning, closing the deal, competition, marketing strategy, and market expansion. It is normally in that order it develops in practice. The curriculum includes general basic marketing theories as well modern digital marketing issues like onboarding, conversion, and retention, experimental marketing, and pivoting. The course includes a number of assignments to facilitate your learning – some of them compulsory. All of them are hopefully practically useful for you already today. On one hand, this is a basic course. There is far more in this than we are able to cover here. But the Marketing Strategy for Entrepreneurs course will prepare you for some of the most common marketing and sales efforts needed for technology-based companies. Later on, you will learn more. Maybe here or somewhere else. Hope you enjoy it. Good learning has to be fun! So if the course is not fun enough for you: Please let us know!
MM
This is great course and helped me a lot to understand marketing
RO
Excelente curso, muy interesante y buen material.
VH
It was very good learning. Mr. Henrick made things simple to understand.
JB
this course helped me a lot to understand the way of doing marketing
SJ
An interactive and fun course that gives insights into the marketing strategies applied in real life scenarios.
OO
Marketing Strategy for Entrepreneurs is a course that also gives an insight into Digital marketing. I would recommend for any one going into any kind of selling.
AA
more than perfect for me ,and the value added countless
SP
it was truly exceptional learning experience, and i recommend everyone to learn it.
DJ
Really helpful and interesting to learn with really good Professor , who made us learn with the beautiful examples and simple to understand .
AP
This is pleasure to learn this course thanks for providing such great opportunity to me whatever I got knowledge from this course I will do best use of it in future.
KK
this is very prompt and nice course for entrepreneur to properly use Marketing to grow its business
AM
Nice Way of articulating the whole learning. Could gauge what best can be fitted based on current scenario . Thanks for wonderful journey..
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The titles are interesting and curious to read, but the language is presentation of ideas is not coherent. The teacher does not provide practical techniques that can be used by a startup for marketing . I wish there were many more examples given and an applicable technique presented, that I could use as an entrepreneur.
Very basic
Marketing Strategy for Entrepreneurs is a course that also gives an insight into Digital marketing. I would recommend for any one going into any kind of selling.
I am taking a course called "Marketing Strategy for Entrepreneurs." I applied for and received financial aid for this course. I have completed 98% of the course and haven't missed any parts, but I haven't received the certificate yet. What can I do?
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Good introduction/refresh into the field of sales & marketing for entrepreneurs. To be clear, it is just the tip of the iceberg that is shown, but that is to be expected as it is a short course. But each segment gives enough information to dive deeper if necessary.
I give this course 3 out of 5 stars because:
The peer graded assignment in week 4 is impossible to handle (you have to find a website/product that is in beta status - nobody has time for that) and no one of the course really cares what happens in the forums. I did ask a question in the beginning which hasn't been answered upon my completion of the course 3 weeks later.
There was some useful information but most was repetition of what is learned in basic marketing. The assignments and quizzes were not always clear and had glitches.
Barely any relationship between the videos and the quizzes. Peer-graded assessments were just a joke. Maybe its the problem that arises when you try to standardize something that's meant to be free Flowing and creative. Especially the sales Email assignment was terrible, instead of the quality of the email the focus is on the character count. I have taken up a lot of courses online and by far this is the worst i have come across. When i take a look at what i know now and what i did at the starting of this course, there is barely any difference. More than rules for certain assignments in my opinion there should be just guidelines to follow and the only end result that matters should be the quality of whats written.
It is true a good experience doing this. The way topics were explained were rather simple and to the point. Never felt like being dragged. Never even felt that i am dong a course. Truly had dun in doing. Specially the assignments were very well framed. Thanks to the Professor and coursera team.
This is pleasure to learn this course thanks for providing such great opportunity to me whatever I got knowledge from this course I will do best use of it in future.
Une très bonne introduction au sujet pour les entrepreneurs. Et un professeur personnel et amusant avec beaucoup d'anecdotes intéressantes.
一个非常好的课程
It’s different from other courses I’ve taken and I really enjoy the style and stories by the instructor.
very interesting and enjoyable course thank you for production team and especially Henrik Blomgren .
this is very prompt and nice course for entrepreneur to properly use Marketing to grow its business
it was truly exceptional learning experience, and i recommend everyone to learn it.
It was very good learning. Mr. Henrick made things simple to understand.
Great course on how to sell for startups. Need more book references !
this course helped me a lot to understand the way of doing marketing
This is great course and helped me a lot to understand marketing
more than perfect for me ,and the value added countless