返回到 Marketing: Customer Needs and Wants
IESE Business School

Marketing: Customer Needs and Wants

Master the art of understanding your customers and building effective marketing strategies. This course will equip you with the skills to identify, classify, and profile customers using market segmentation techniques and data analysis tools. Learn how to analyze customer behavior to optimize marketing campaigns and drive sales. You'll cover marketing fundamentals, product/pricing strategies, brand building, and communication strategies for **digital marketing**. No prior experience is required. This course is perfect for those looking to improve their **marketing** skills and boost their **business**.

状态:Product Strategy
状态:Strategic Marketing
课程小时

精选评论

GP

5.0评论日期:Feb 7, 2019

A helpful course for a beginner who doesn't have business or economic background.

LS

4.0评论日期:Oct 10, 2016

the course outline really equips an individual on how marketing is a core part of business

AT

5.0评论日期:Apr 13, 2020

This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.

HE

5.0评论日期:Mar 9, 2020

I have learned a lot. Thanks to Coursera, I have got the opportunity to have access to the knowledge shared by IESE. THANK YOU!!

S

4.0评论日期:Sep 12, 2020

I have learned a lot. Thanks to coursera, I have got the opportunity to have access to the knowledge shared by IESE. THANK YOU !!

UU

5.0评论日期:Apr 21, 2020

Thank you for explaining everything so clearly and in an exciting way!

SE

5.0评论日期:Nov 11, 2020

Amazing course with excellent material. Excellent professor, Prof. Mario.

BP

4.0评论日期:Nov 29, 2020

Good course with bunch of examples to understand the concepts clearly.

MP

5.0评论日期:Mar 8, 2018

Content wise its very rich and a good course for marketing student...must learn from this course.

DS

5.0评论日期:Dec 27, 2018

It is good course for any Marketing fresher who want to know more about practical things in current market.

RM

5.0评论日期:Aug 16, 2020

It is a great course for beginners. Simple & easy to understand. Case studies are really interesting.

CS

5.0评论日期:Oct 19, 2020

Great course. This was an excellent opportunity to learn about marketing and how it helps the companies to be more successful.

所有审阅

显示:20/104

Guillermo Mainer
3.0
评论日期:Oct 25, 2016
Ahmed El-Sokkary
2.0
评论日期:Jun 10, 2020
Harshini Eppala
5.0
评论日期:Mar 10, 2020
Anna Rosàs Bresca
2.0
评论日期:Jun 26, 2021
Patrick Kandel
2.0
评论日期:Mar 11, 2019
MARISSA ARCHER
5.0
评论日期:Sep 22, 2020
Dhaval Bhikhabhai Sharma
5.0
评论日期:Dec 28, 2018
Ulduz
5.0
评论日期:Apr 22, 2020
Martin Lazar
5.0
评论日期:Jul 19, 2016
stephen bernardo
5.0
评论日期:Jun 16, 2020
Joao Alexandre Vaz Ferreira
3.0
评论日期:Jul 1, 2018
Melody Kay Carolino
2.0
评论日期:Jun 24, 2019
David Vargas-Racero
2.0
评论日期:Feb 17, 2017
Riccardo Diamanti
2.0
评论日期:Mar 12, 2019
Timothy Kozlov
2.0
评论日期:Sep 1, 2020
Cristobal Castillo
2.0
评论日期:Apr 2, 2018
Hafiz Syed Hassan Ali
2.0
评论日期:Mar 20, 2022
Graham Wallder
2.0
评论日期:Mar 19, 2018
Rayhan Ahmed
1.0
评论日期:Jun 4, 2020
Moaaz Salah Elsayed Ahmed
1.0
评论日期:Jul 14, 2016