This course explores Meta Marketing Analytics Tools. You'll learn how to create ads using Meta Ads Manager, utilize Meta experiments, optimize ads through A/B testing, integrate data from campaigns and perform an analysis to evaluate the results.
By the end of this course you will be able to: • Create an ad in Meta Ads Manager • Evaluate campaign results • Conduct an A/B Test to compare ad campaigns and see which performs best • Conduct a Brand Lift test to measure how your ads impact brand awareness or recall • Conduct a Conversion Lift test to measure the incremental impact your ad has on conversions • Identify how and when to use Marketing Mix Modeling to achieve your desired outcomes • Implement a full analysis process from hypothesis to recommending measurement solutions, performing an analysis, generating insights and presenting results This course is for people who want to use Meta Ads Manager to run tests, learn what works, and optimize advertising strategies to improve ad performance.
MA
Awesome course.I learn a lot of new things during this course.Highly recommended.
HA
thank you for every thing, i have learned a lot and had so much fun thanks to you
KL
I am learned something new from this course and would be happy to also.
AH
it's a very effective course. Thanks Coursera for giving me opportunities
BP
Needed more granularity in content and hands on practice on facebook ads platform regarding experiment methods
AR
Helped me revise all the stuff that I have learnt in the previous courses in the specialization.
AS
graded quiz were little bit tough but was good learning experience being a beginner.
MC
Very well done, and the instructor for sure she knows what he i talking about, thank you very much
MH
The course helped me to summarize all the knowledge and skills learned during the previous courses within the Program.
DP
Everything was topnotch- explicit explanation, engaging quizes and great presentation!
PC
clear info and good course. however, just annoy with tutor many times about her hair and movement all the times. it might be because of too much zoom in to her posture.
SB
Excellent course content and well formulated in stages easy to assimilate. Very nice.
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Helped me revise all the stuff that I have learnt in the previous courses in the specialization.
The course helped me to summarize all the knowledge and skills learned during the previous courses within the Program.
Everything was topnotch- explicit explanation, engaging quizes and great presentation!
Excellent course content and well formulated in stages easy to assimilate. Very nice.
Awesome course.
I learn a lot of new things during this course.
Highly recommended.
Very helpful to learn how to use facebook in marketing
The course is refrshing. The teacher is excellent and informative. I learn a lot and wish I can pass the FACEBOOK examination. I start from the latest course backward to the first one as I learn data analytics before. I wish I won't forget all practical issues in the final exam
Zu viele Wiederholungen. Unübersichtlich. Langweilig. Langsam sprechende Dozenten. Langwierig.
This was such an awesome course. I definately feel so much confident and ready for a position in Market Analytics. I surely would recommend this course to others who are intersted to learn more from a trust-worthy company.
Specially thanks Coursera Give this Oppertunity and my beloved instructor these Courses (Anke Audenaert
) i really learn a lot from this course i love the excellent way of teaching (Anke Audenaert
) by Meta i love meta
from this course i've learned so many useful insight to make an analysis from the marketing campaign. It's not only marketing analytics but at the end of the course they also give me a quick tips to make good presentation
It was were valuable and full of insights! I do recommend it if you are just a beginner in this field!
Very well done, and the instructor for sure she knows what he i talking about, thank you very much
The experimental course is wonderful and beautiful, and the lectures are very nice.
I learned several fundamental points which helped me on my campaign. Great course!
thank you for every thing, i have learned a lot and had so much fun thanks to you
it's a very effective course. Thanks Coursera for giving me opportunities
I am learned something new from this course and would be happy to also.
Excelente curso. Proporciona conocimientos prácticos y muy valiosos.
Me gusto mucho aprender sobre esta area. Muchas gracias