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University of Pennsylvania

Introduction to Intellectual Property

Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets? This course will introduce the various types of U.S. intellectual property: patents, which cover inventions and process innovations; copyright, which protects original works of authorship; and trademarks, which protect a business’ commercial identity as the source of valuable goods and services. You will then explore case studies of how global businesses have used intellectual property law to generate enormous value from these intangible assets.

状态:Asset Management
状态:Legal Strategy
初级课程小时

精选评论

AN

4.0评论日期:May 8, 2023

Coursera online courses are really helping. I am so happy to Coursera for offering Intellectual Property Law and its major forms and alternatives and issuing certificate for completion of my course.

SG

5.0评论日期:Jun 21, 2021

This was an absolutely fantastic course! I've come to know so much about how IP works in detail and it was a great idea to include its alternatives as well!

MP

4.0评论日期:Aug 6, 2024

Thoroughly detailed and enables you to "speak the language" when conversing with a copyright attorney. Information could have been condensed slightly.

JR

5.0评论日期:Nov 1, 2022

I really appreciate the whole new set of tools with intellectual property, and simple could not or would not have done it without you. Highly recommended. Thank you very much.

GJ

5.0评论日期:Jun 28, 2021

the only downfall is that the course is not updated, but overall you will get a good understanding of how IP works in real life with different case studies etc

FM

5.0评论日期:Feb 15, 2021

This course is amazing. The lecturer, Mr Polk (I think) is very straight forward at explaining things and makes things so easy to understand. I have loved this course.

SS

5.0评论日期:Aug 22, 2020

Excellent course for someone who is interested in learning the basics of IP law. The lectures were crisp, to point and informative. I really enjoyed learning about IP.

HW

5.0评论日期:Sep 15, 2023

Brief survey on the subject broaden my horizon for the subject. Lecturer was able to provide an overview using sound pedagogy that enhance my understanding in this diverse area of law.

SS

5.0评论日期:May 2, 2020

This course have been very very useful for me. I learned a lot of things about IP Law. Excellent teaching and lectures. Enjoyed this course a lot

AK

5.0评论日期:Sep 9, 2020

This course helped me a lot in knowing IP laws and how IP law is useful in corporate world and in legal industry also. Looking forward to enroll more courses like this.

GD

5.0评论日期:Aug 24, 2019

Extremely informative. This is my first online course and I can not began to tell you how much I've learn in just one session. I am looking forward to week two.

TD

5.0评论日期:Oct 1, 2020

Introduction to Intellectual Property Law was the perfect opportunity to introduce myself to the field of study. It is appropriately outlined, and includes an overview of the major IP Law areas.

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RAJVEER SINGH
5.0
评论日期:Oct 19, 2019
Samuel Lum
5.0
评论日期:Aug 30, 2019
Thinktwice Darkson
5.0
评论日期:Oct 2, 2020
Guo-Hua Zheng
5.0
评论日期:Oct 29, 2019
Neha Motwani
5.0
评论日期:Jan 25, 2021
Dr S M Athar
5.0
评论日期:Aug 27, 2019
CHRISTOPHER ELDEN HILOTIN
5.0
评论日期:Jul 17, 2019
Kamil Jafar
5.0
评论日期:Feb 10, 2020
Feng Xu
5.0
评论日期:Feb 24, 2020
Gloria Lloyd Dean
5.0
评论日期:Aug 25, 2019
MARIA JOSE GONZALEZ VILCHES
4.0
评论日期:Apr 20, 2020
Raveena Pushpa
3.0
评论日期:Apr 22, 2021
Malik Imtiaz Ahmad
5.0
评论日期:Dec 7, 2019
Scott Beck
5.0
评论日期:Jul 1, 2020
Nel Jaquez
5.0
评论日期:May 1, 2020
Nathalia Andrea Marin Hernandez
5.0
评论日期:Apr 22, 2020
Gabriel Ferdinand Jones
5.0
评论日期:Jun 29, 2021
Kittisak Prayongjinda
5.0
评论日期:Jan 25, 2020
Xavier Escobar-Perez
5.0
评论日期:Dec 28, 2019
Daphne Kalyva
5.0
评论日期:Jan 15, 2020