AA
A well-structured course that clearly explains strategic frameworks and competitive analysis. Practical, concise, and highly useful for improving real-world decision-making.
Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses.
We developed this course to help you make good corporate strategy decisions. Of the many decisions a firm has to make, corporate strategy decisions are among the most consequential. We will look at these key corporate strategy decisions: - Diversification: How and which businesses should your firm enter? - Divestiture: How and from which businesses should your firm exit? - Corporate HQ: How should we organize corporate headquarters to create value across the different businesses?
AA
A well-structured course that clearly explains strategic frameworks and competitive analysis. Practical, concise, and highly useful for improving real-world decision-making.
MM
The journey to complete the course was amazing. The course materials are Super informative & easy to understand. I would suggest everyone to enroll this course. Thank you coursera!
AS
I would really like to thank Mr. Vanneste for explaining everything in easy way. This course has really helped me with the better understanding of the Strategies which are used by the Corporate HQs
MO
I really enjoyed this course , it’s clear, well-structured, and engaging throughout. Complex strategy concepts are explained concisely, with valuable learning outcomes I can apply in practice.
KK
Great explanations, really clear with excellent examples.Would be good to get a few more practice situations and scenarios played out. More sample quizzes and things would be useful.
LM
Really great course for anyone looking to revisit the theory behind strategic decision making and dive deeper into how to gain corporate advantage across a portfolio of businesses
OG
Firsrly Alhamdulillah for passing this course successfully, I highly recommend this course for every beginner on the management strategy, you will get the foundation of corporation management.
MK
A comprehensive and engaging Corporate Strategy course that significantly enhanced my understanding of strategic decision-making and business analysis. Highly recommended!
DS
Fantastic by all standards. I thought that i knew a lot of corporate strategy but this course was just a bomb. It delivered new ideas that will be of great help to me going forward.
JC
This is a great course. The lecture has introduced sophisticated concepts in a very easy to understand way. The framework he developed could be applied to real life situations
FK
I have learn new approach of growth share matrix alternative to BCG matrix which I traditionally accustomed to and which solve the limitation of BCG matrix - I will try it.
JM
Really interesting subject. Easy to apply to small businesses too. Bart Vanneste provides clear, in-depth explanations using good slides that helps you keep motivated throughout the course.
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Mainly the overall course is fine. My only advice is to find a way for improving the 'Peer review'. Indeed, i've wasted quite valuable time 1) waiting for someone to review my assignment, 2) circulating HELP messages on forums to convince others to review, then 3) experienced bad behaviour with people giving full ZEROs, no effort to read through the assignment...and i realized no moderators to contact directly in urgency really....I thus had to RE-submit my assignment, and call for help and FAIR review again...eventually someone gave me a sufficient review mark. Therefore the Peer Review must be better monitored, and a solution should be given to warn some moderator for final judgement if anything wrong happens...Besides this, Videos are good, use cases are interesting...but room for improvement ;o)
The course was very comprehensible and the material provided was very useful.
The concepts taught in this course are very clear and the questions contained in the videos were useful enough to internalize the knowledge acquired and to pass the quizzes required to get the certificate.
Great course, very clear explanations. Would highly recommend! The textbook is also very informative and anyone taking a strategy course would benefit from reading it.
This course contains everything a corporate company needs to know within corporate strategy. I enjoyed researching Nestle' Corp and will continue my research into Sony.
I feel everyone should know the credentials of CEO Ulf Mark Schnider, he holds a doctorate in economics and a MBA within.the Harvard Business School. At fifty four he brings youth and health to Nestle'. He worked as CEO of a health company prior to Nestle'. Things are quickly changing within the management and employment within Nestle' under CEO Ulf Mark Schnider.
Third Point is a investment company who is run by CEO Daniel S. Loeb, who would like to see Nestle' prosper further, but I believe time is of the essence with CEO Ulf Mark Schnider.
This course is great! I've never been such as interested as this before in learning something new. Corporate Strategy really help me to understand how a company determined the strategy to keep in a good business. The course started from the fundamental on about the corporate advantage. Then, continue to the strategy to determined is it to diversifying or divesting a business in a company portfolio. Also, the resource allocation method if you are managed several business then which is the priority to invest. The course held by Bart Vanneste (Associate Professor of Strategy, University College London) is delivered in a good way and I understood about it also happy to learn about. After all, a worthy course to take if you want to learn about Corporate.
This was a great refresher and explained the basics of Corporate Strategy in very easy to understand and enjoyable manner. In nutshell,the course in very logical and serving its purpose fully.
I would really like to thank Mr. Vanneste for explaining everything in easy way. This course has really helped me with the better understanding of the Strategies which are used by the Corporate HQs
Very useful course to understand corporate strategy, identify portfolio and its diversification, divestiture. Learnt good theories with real examples. This would be very useful for my career.
Really interesting subject. Easy to apply to small businesses too. Bart Vanneste provides clear, in-depth explanations using good slides that helps you keep motivated throughout the course.
Extremely informative. After finishing the course you would have a totally different mind set, be able to understand business articles and you would know what the "big players" says when they talk, and why.
I would highly recommend this course for anyone interested in business (e.g. business students, entrepreneurs and anyone who would like to know and learn more).
First and foremost the faculty needs to be commended for conceptualizing such a course along with its contents and delivering it in a very lucid manner. The thought process of each of the slides has been well drawn along with relevant examples. Hope get to learn some advanced concepts from this faculty in the near future. Thanks
Dr. Bart Vanneste is great teacher. His Corporate Strategy videos and in-class case study turn the complex corporate strategy into a very systematic and simple framework to guide my work in the future. This series of videos is also a good example as one starting point to understand corporate strategy.
Firsrly Alhamdulillah for passing this course successfully, I highly recommend this course for every beginner on the management strategy, you will get the foundation of corporation management.
This course gave me an important information that can be used in the future for my career. The instructor is excellent. His accent is easy to listen and his voice tone made me enjoy his course.
unable to download certificate after completing the course
I've never been this excited with a course. Well, the fact that I'll be able to use it for the position I am applying currently (Corporate Strategic Planning Manager). I had very little knowledge and no background at all with Corporate Strategy, but you made it all easy and topics covered were relatable. Special thanks to Coursera, University of London, and UCL School of Management for granting me with the free certificate. I am truly grateful and honored. Looking forward to take the advance/next level of Corporate Strategy and other related courses.
Yours truly,
Onella
The course was intuitive and very interesting. I am an undergraduate student at the University of London, pursuing Bsc(Hons) Economics and Management at London School of Economics and Social Sciences. I have one of my courses as Principles Of Marketing. Few concepts in this course were quite familiar but were explained in a different way like the Ansoff Matrix of a firm. This course has taught various aspects of company portfolios and how do companies use financial and social aspects to help diversify their business. Thank you soo much to help me gain knowledge.
This was a great course, the explanations were very clear and comprehensible and actually I learned more than I thought I would at the beginning. I liked the video, the transcript and just everything you provided. As well I found the in between questions helpful to keep the track. Also the quizzes were fair and I consider doing anoter certificate. Great thanks to Mr. Vanneste as well he did a really great job with good pedagogic skills! Ah and thx for providing the material always at the end very useful.
Excellent course. Professor has take care to teach every body. course material specially video is crystal clear. I want to take more course in future from this professor / institute. This course is useful to understand the concept of corporate strategy in very enjoyable manner. Professor has taken utmost care to teach every concept in very lucid manner. I recommend every body to take this excellent course.
Studied Corporate Strategy on my MBA at London Business School many years ago under Phanish Puranam. This course was a great refresher on motives of Corporate Strategy. Can recommend.