Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics
RR
It was a practical course that and I had a great experience studying it. However, thre should be a 2 -3 months internship programs to have a real life experience with all the analytics tools.
SW
I think this has been the most difficult course in the seven part program, but it was presented in a way to continue learning with added materials and that is very appreciated.
MS
This course is actually more than great and full of good information! thank you so much to all people who provided us with these valuable materials
AM
I loved the course and it made me realize that this is the career I want to pursue. Hats off to the exceptional style of transferring knowledge by the instructors and the Coursera.
KL
Very informative and detailed. Using analysis tools and techniques is very important. Helped understanding presentations concepts too. Overall a good course.
VN
This course is a no-brainer for those wanting to become a marketing analyst. I learned so much from this course about stakeholders, campaign monitoring, KPIs, reports, and presentations.
IP
thank you. it is very usefull course on marketing analytics and measurement. make me have better understandeing and knowlegede how to measure marketing performance and changing strategy.
KS
Covers up the basics in marketing analytics and measurements in just one module. Would really help me kickstart ny career as a marketing executive.
BP
It was fun doing this course, discovered many things related to analytics and measurement. Would be confident now, if anyone would ask about this.
AE
Fantastic introductory course that teaches you the fundamentals of marketing analytics. Highly recommended if you're looking to land an entry level role in digital marketing.
LR
I was new to all things analytical. This gave great examples and exercises to develop knowledge. Would suit someone who already deals with data too
SH
You need to update the content. If the analytics systems have changed, then update the videos to match, instead of having to read a supplement for every video watched
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Encountered many mistakes in activities. Overall the course was very difficult and not in line with the others which were a great balance between technical and theoretical.
Hard to follow, not enough information on what the goal is when working on spreadsheets, it was like the goal was hidden and we were given 'tasks'. Teacher was not engaging or interesting. Recommend a change.
The quizzes and activities are not possible to complete correctly because several of them contain missing/wrong info. On top of that, the information was hard to take in. It all was too much, too fast. I completed the course, but I do not feel that I was set up for success. Please fix the issues that I and others have mentioned.
The course becomes boring and way too hard to follow compared to the previous courses on the certification. Hence I am not continuing the same.
It was bit intense and the speaker can improve with stress and tone in words and speech delivery.
Unlike other courses in this certificate, this course is not organized/presented in a way that is easy to understand. Confusing.
By far the hardest one to follow along with so far in the Certificate program. The presenter is very monotone and boring.
Because this was focused on Google products, my expectations for this particular course were high. However, the errors and communication style of the speaker were very distracting.
This is so hard in the whole series of courses because it needs to be explained better. Half of the metrics I don't even know what is there significance. It is very hard to follow.
I have loved the first four courses in this Digitcal Marketing course, but this one seems too highlevel for me, the intro videos feel way above my level.
this module has too many technical terms and principles without enough definition and explanations. The content seems to be jumping from one point to another - without properly explaining the relation between the two. The terms are not well explained and it many times demotivated me to continue. This particular module should be redesigned.
I loved the majority of the digital marketing and e-commerce certificate. This particular course material is extremely hard to understand and follow through. Google analytics platform is different from the one displayed in the videos. I have studied module 2 diligently three times and failed that final test three times leading to more waste of money and time while I have a full-time job. I gave up studying last year and then I gave it a second chance this month only to fail three times. I'm not sure if I should subscribe for one more month to finish that one last course and get my certificate since I'm already exhausted.
the worst instructor
I am really sorry, but I have to give it a one star :( I love the Google courses and have done a few, however, I have to agree with a lot of the reviews and say this module is very hard and nearly impossible to understand due to the trainer, even when you slow the video down to x0.75. He speaks in a monotone voice, and doesn't use punctuation’s when he talks, therefore speaks too quickly. Considering that this area is one of the main parts of Digital Marketing, I would suggest that this is redone with a trainer who is able to speak clearly and at a pace that is digestive to the student. Apologies to the trainer, he seems a nice and knowledgeable person, so I'm not meaning this with any disrespect.
This was the hardest of all the courses to complete so far becuse the sbject matter is very dry, making it hard for me to maintain focus. I'm sure for those who've had no exposure to the subject matter or who enjoy anamytics it would have been more interesting.
Disappointing Experience
I recently attended a 7-module course, and while the first 4 modules were successful and informative, i encountered significant difficulties with the 5th module. Unfortunately, it proved to be exceedingly challenging, and i am left feeling dissatisfied with the overall experience. Despite investing time and money into the course, i found myself unable to grasp the material effectively, and i feel like i haven't gained much knowledge from it. Regrettably, there is no option to discontinue the course, which only adds to my frustration. I hope the subsequent modules improve, but as of now, i cannot recommend this course to others.
All the data required for the activity exemplars aren't visible in Google Ads or Google Analytics. It says "data unavailable." I was unable to follow along and check that I completed the correct work. Some of the naming conventions was off too. This was really hard to follow and felt like a waste of time. This class isn't great and I'm not even done with it yet.
This is a well planned course with excellent supplemental learning materials. The activities, if completed, absolutely reinforce each subject covered in the class. For students with no working experience, these activities are valuable opportunities to simulate real-world business situations and critical thinking skills. Students with work experience might learn new best practices and improve upon existing skillsets.
My feedback for every course on coursera is that the video presentations are always professional, but note-taking on the platform is pointless. It would be nice if the student could obtain some of the slides the presenters used. But for those of us who like to take notes to reinforce learning or for future reference, the best we can do is organize the transcripts, annotate, and add screenshots when needed. For this reason, MS OneNote is my favorite companion of Coursera.
Absolutely HORRIBLE - The source is outdated so the places the course is telling you to go to in the Demo account either no longer exist or are renamed and if you don't know how to use Google Analytics you will be completely lost. Dropping out because of this course.
worst in the whole programe
a bot would have been better than this instructor
just reading out the content without even engaging with the audience