John Wiley & Sons

Product Management and Lean Startup Principles

John Wiley & Sons

Product Management and Lean Startup Principles

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在 10 小时 一周
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您将学到什么

  • Identify and validate target customer segments

  • Uncover unmet customer needs and define value propositions

  • Prioritize and build MVP features effectively

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作业

15 项作业

授课语言:英语(English)
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March 2026

了解顶级公司的员工如何掌握热门技能

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

该课程共有15个模块

In this section, we explore the Lean Product Process to align products with market needs, emphasizing validated learning, iterative development, and real-world feedback for sustainable solutions.

涵盖的内容

2个视频3篇阅读材料1个作业

In this section, we explore the distinction between problem space, where customer needs reside, and solution space, where product implementations are developed. Understanding this separation enhances product development accuracy and aligns solutions with real user requirements.

涵盖的内容

1个视频3篇阅读材料1个作业

In this section, we identify target customer segments using segmentation techniques and develop personas to understand their needs and behaviors for improved product-market fit.

涵盖的内容

1个视频3篇阅读材料1个作业

In this section, we explore methods to identify unmet customer needs using frameworks like the Kano Model and importance-satisfaction analysis to guide product development and prioritize features effectively.

涵盖的内容

1个视频9篇阅读材料1个作业

In this section, we focus on identifying key customer needs, defining a minimum viable product, and refining hypotheses through user feedback to ensure effective product development.

涵盖的内容

1个视频4篇阅读材料1个作业

In this section, we identify MVP candidate features aligned with value propositions, prioritize them by customer value, and organize them for solution validation and iterative development.

涵盖的内容

1个视频3篇阅读材料1个作业

In this section, we explore creating MVP prototypes to test hypotheses and gather customer feedback. Key concepts include UX design, low-cost testing methods, and refining features based on insights.

涵盖的内容

1个视频7篇阅读材料1个作业

In this section, we cover UX design for MVP prototypes, focusing on usability, interaction design, and user research to improve product-market fit.

涵盖的内容

1个视频2篇阅读材料1个作业

In this section, we explore qualitative user testing to validate MVP assumptions, uncover product blind spots, and improve user feedback through structured sessions and open questions.

涵盖的内容

1个视频9篇阅读材料1个作业

In this section, we cover iterative testing and refining product hypotheses based on user feedback.

涵盖的内容

1个视频3篇阅读材料1个作业

In this section, we apply the Lean Product Process through a real-world case study, focusing on MVP design, customer feedback analysis, and iterative product improvement for better market fit.

涵盖的内容

1个视频7篇阅读材料1个作业

In this section, we explore Agile development practices, including Scrum and Kanban, to reduce risk and improve product delivery. Key concepts focus on prioritization, collaboration, and efficient workflow design.

涵盖的内容

1个视频7篇阅读材料1个作业

In this section, we explore using analytics and key metrics to measure product performance, analyze user behavior, and optimize conversion and retention for business growth.

涵盖的内容

1个视频3篇阅读材料1个作业

In this section, we explore defining key metrics, measuring baseline values, and using A/B testing to optimize product and business decisions through data-driven insights.

涵盖的内容

1个视频5篇阅读材料1个作业

In this section, we explore the Lean Product Process, MVP design, and retention analysis to validate product-market fit and enhance customer satisfaction through iterative testing and data-driven decisions.

涵盖的内容

1个视频1篇阅读材料1个作业

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