This course is designed to provide participants with a comprehensive understanding of the communications function within an organization. The course focuses on two crucial aspects of corporate communications: internal employee communications and external communications through media and public relations. Participants will also gain insights into crisis communications and learn effective strategies to navigate communication challenges in today's dynamic business environment. Participants will develop knowledge and required skills of the corporate communications function, through an overall framework of concepts, applications, and practical examples.
Understanding Corporate Communications
Understanding Corporate Communications
位教师：Hector Sandoval
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您将学到什么
Apply fundamental principles of corporate communications in different organizational contexts
Develop and implement effective internal communication strategies
Understand key challenges in communication during crisis situations
Demonstrate understanding of ethical considerations in corporate communications solutions
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作业
5 项作业
授课语言：英语（English）
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University of California, Irvine
University of California, Irvine
