Supercharge your Social Media Marketing with AI

Supercharge your Social Media Marketing with AI

位教师：Anke Audenaert

访问权限由 New York State Department of Labor 提供

4个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

5 小时完成

灵活的计划

自行安排学习进度

4个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

5 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Use AI tools to generate, evaluate, and refine social media content ideas, captions, hashtags, and visuals.
Analyze AI-generated audience insights and trends to inform persona development and campaign planning.
Interpret AI-driven performance data to optimize campaigns while applying human judgment to marketing decisions.

您将获得的技能

您将学习的工具

Generative AI

要了解的详细信息

可分享的证书

添加到您的领英档案

作业

7 项作业

授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

该课程共有4个模块

In this course, you will learn how to use AI to plan, create, and optimize social media marketing more efficiently and strategically. You will explore how AI supports the creative process by generating content ideas, captions, hashtags, and visuals while maintaining brand voice and authenticity. You will also learn how to use AI to uncover audience insights, build detailed personas, identify trends, and apply customer language across campaigns. The course covers AI-driven campaign optimization, including performance analysis, A/B testing, and creative refinement. Throughout, you will develop the skills to interpret AI insights, apply human judgment, and make faster, data-informed decisions to improve social media campaign effectiveness.

This module introduces how AI can act as a creative collaborator in social media marketing, helping you generate ideas, write on-brand copy, and create visuals efficiently. You’ll explore practical tools, prompting techniques, and workflows that balance automation with authentic brand voice.

涵盖的内容

6个视频1篇阅读材料2个作业

6个视频总计18分钟

Welcome to "Supercharge your Social Media Marketing with AI"1分钟
The New Creative Partner: AI in Content Creation3分钟
Brainstorming Ideas with AI: From Campaign Concepts to Daily Posts4分钟
Writing Captions & Posts That Resonate3分钟
Hashtags, Keywords, and Audience Language with AI4分钟
Visuals & Video: Prompting AI to Create Compelling Media3分钟

1篇阅读材料总计30分钟

Prompt Templates for Brainstorming, Captions, and Visuals30分钟

2个作业总计60分钟

Practice Quiz: Create Content Faster with AI30分钟
Activity: Drafting Captions with AI30分钟

This module explores how AI helps marketers move beyond basic demographics to deeply understand their audiences, uncovering motivations, language, behaviors, and trends. You’ll learn how to use AI-generated insights to create more personal content, identify new audience opportunities, and target more effectively at scale.

涵盖的内容

5个视频1篇阅读材料2个作业

5个视频总计15分钟

AI for Audience Insights: Moving Beyond Demographics2分钟
Building and Expanding Customer Personas with AI4分钟
Speaking the Customer’s Language: Voice of Customer Analysis2分钟
Finding Trends & Themes Your Audience Cares About3分钟
Lookalike Audiences and Smarter Targeting with AI4分钟

1篇阅读材料总计10分钟

Persona-Building Prompts & List of Targeting Signals AI Uses10分钟

2个作业总计60分钟

Practice Quiz: Reach the Right Audience with AI30分钟
Activity: Explore Your Target Persona Further with AI30分钟

This module focuses on how AI optimizes social media campaigns by automating testing, improving creative performance, and turning campaign data into clear, actionable insights. You’ll learn how to use AI-powered features in ad platforms to run large-scale tests, identify winning ads, and apply AI-driven recommendations to continuously improve campaign results.

涵盖的内容

3个视频1篇阅读材料2个作业

3个视频总计8分钟

AI Campaign Optimization2分钟
A/B Testing at Scale to Optimize Campaigns4分钟
Unlocking Campaign Insights: Using AI and Smart Prompts to Analyze, Interpret, and Optimize Your Marketing3分钟

1篇阅读材料总计10分钟

Guide to AI-powered A/B testing workflows10分钟

2个作业总计60分钟

Practice Quiz: Optimize Campaigns with AI30分钟
Activity: Analyze Campaign Data with AI Insights30分钟

This module explores how AI helps marketers make faster, smarter decisions by providing real-time performance data, alerts, and optimization recommendations. You’ll also clarify your role as the strategist, learning how to work with AI as a decision-support tool while staying in control of goals, accuracy, and brand integrity.