The content was great but the peer reviewed assignment is messy. The grading for the assignment can be pretty subjective and it seems that there is not enough people to get all of them done.

There are a lot of people that are asking for their papers to still be graded and mine is not done either. Somehow this has to be better organized. I have not had this sort of challenges in other classes where instructors outline the deliverables, grading and have enough people to review papers.

While there are some real gems in the content, much of it is outdated. Google Plus is no longer extant, so why is it included in the class material? Some of the studies are about six years old - that's a very long time in a tech environment; I am sure many newer versions are available.

1 star for the course, the video's are longer than needed because the instructor could be telling his stories in a more structured way. There's too much self-promotion (or maybe that's normal in the US).

1 star because the final assignment gives a lot of insight, although it's on the long side.

Enge professes to be knowledgeable about understanding target audiences, but he has much to learn. In week 4’s Creating World Class Content, Enge offers two examples of partnerships. The first? Playboy, of course. Enge explains how a stunt cyclist was filmed having “all kinds of interesting interactions with Playmates… .” I couldn’t help but be reminded of what many IT departments looked like not too long ago, Playboy and Penthouse pin-ups on the walls; in other words, the clubhouse sign “no girls allowed.” As if to ameliorate any microaggressions his audience is experiencing (maybe Enge does know his audience), he offers as a second example a “company that really focuses on educating and empowering girls all over the globe.”

Enge might be beyond hope, but I believe Coursera can do better. First, Coursera should have guidelines educators must follow to ensure ALL learners feel welcome. Second, Coursera should review material before the courses are offered. Maybe Coursera already has these steps in place, but this video somehow slipped through the cracks. Well Coursera, here is your chance to do something about that. What will it be?

Repetitive content, and for the peer review assignment they say: "hey just go back to course 2 for doing this project" :S, really?.

The course is pretty much abandoned, people is having trouble trying to get the reviews they need, and there are a lot of repeated messages from the professor, who I guess scheduled the same message to appear in each session but only generates noise since from all the messages I have read, some people answer but he never gives feedback, WTF?

Also the peer review assignment is ambiguous since the RUBRIC questions are subjective :S !

learned nothing new in this module

Superficial, mostly common sense.

This course is the least content rich of the series, so far. Seemed basic to me, but maybe that's because my background is communication and content strategy.

Really practical and inspiring course content. Eric Enge is a great lecturer and I'd recommend this to anyone who's seeking a firmer grasp on content marketing tactics. Thanks!

Doesn't seem to "advanced." And lots of fluff! A bit of a waste of time

This course is not as well designed as the preceding courses in this certification. The instructor's lessons are poorly organized, his activities offer little value, and the quiz questions and answers are poorly written with regards to grammar and depth of knowledge. The author also does a lot of self-promotion with regards to his company, his research studies, and his book.

The only positive to this class is that it progresses quickly, making the lack of quality more tolerable. Had this been the first course in this certification, I would have dropped out and looked for a better program.

I enrolled to learn Social Media Marketing and SEO so I can advance my career in this field. The content of all courses is outdated. There is nothing that I don't already know. Please update your sources. It's 2022, not 2015 or 2018

Peer to Peer review ruined everything. They do not even read properly and just give bad scores without second thoughts. The comment they give is horrible, and is not true if they read properly.

Terrific course! Really great information from both tangible and intangible perspectives. I learned so much and I was able to apply it immediately. I felt energized and excited by the content and I was able to complete my course with a great feeling of achievement and also one of preparedness for what is to come. I'm eager to head to the next module as I am committed to completing the specialization and earning my certificate. I am not a college graduate but I have a true thirst for learning so Coursera is my go-to service for continued education in a way that suits my lifestyle and interests.

Me impactó el ejemplo que dió el docente en el inició de su profesión, dónde tomó la decisión de hacer un trabajo con mucha dedicación y a partir de eso ganó confiabilidad y reputación.

Me inspira las ganas por el crecimiento y el esfuerzo.

Gracias a Eric Enge !! por lo genuino y lo valorable como docente. Gran curso!!

This course has been very helpful to me. Based on it, I have improved a lot of my skills in digital marketing, not just SEO. Thanks for your instruction, thank you very much!

Amazing course if you want to learn SEO than must take it

I truly love this course and got a lot out of it. The only downside to these courses are the peer graded assignments rather than instructor graded. I find that in order to get proper credit each section/answer that fits the rubric has to be labeled and highlighted as some students do not really pay close attention and/or are not native to the English language and struggle to find information. I have turned in the same assignment for two very different grades with the only change being my highlighting the exact answers that the grading rubric covers.

This class was really pleasant and I have definitely learnd a lot. However, if I have to point out an area for improvement it would be to refresh the content of the training. The recording date of the course is not mentioned but it appears in 2017, since many of the examples/case studies dated 2015-2016. I did the training in 2023, and it's definitely a very different digital world now. Digital marketing and ecosystems are evolving at breakneck speed, as are consumer habits. Despite everything, very good training which just deserves an update.

It's a great start to content marketing and SEO, as well as social media marketing - it's well explained, and everything still applies today. However, there have been so many new things happening (this is a very vibrant and changing topic after all, like the industry itself) that I was kind of surprised that all the reading material was from 2015. Time for an update, perhaps, and maybe a few mentions of TikTok marketing for SEO? :)