AT
This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.
Master the art of understanding your customers and building effective marketing strategies. This course will equip you with the skills to identify, classify, and profile customers using market segmentation techniques and data analysis tools. Learn how to analyze customer behavior to optimize marketing campaigns and drive sales. You'll cover marketing fundamentals, product/pricing strategies, brand building, and communication strategies for **digital marketing**. No prior experience is required. This course is perfect for those looking to improve their **marketing** skills and boost their **business**.
AT
This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.
GP
A helpful course for a beginner who doesn't have business or economic background.
LS
the course outline really equips an individual on how marketing is a core part of business
UU
Thank you for explaining everything so clearly and in an exciting way!
SE
Amazing course with excellent material. Excellent professor, Prof. Mario.
BP
Good course with bunch of examples to understand the concepts clearly.
RT
Good understanding of methods to know what customer think and how they think.Useful for anyone doing market related activities. No indepth background needed to get into this course.
CS
Great course. This was an excellent opportunity to learn about marketing and how it helps the companies to be more successful.
MP
Content wise its very rich and a good course for marketing student...must learn from this course.
DR
Excellent course with very useful contents. Professor gives excellent examples
AA
The course is well detailed thought by well vast and experience teacher in Mario Capizzani.
K
Very good essential for any one about to venture into business
显示:20/104
This is not a bad quality-price course but after working Accounting and Finance IESE courses I have to say that this one does not have the same level. To improve specially content organization: firt week is very heavy comparing with the others. The first and the last videos of the course, in Starbucks, in a very windy day, they have a very bad audio. The fourth week exam doesn't offers the pdf of the results. In final exam results they say 3,8 is 45% of 15,3 ¿?... Anyway, I expect more quality in the next course of the program "Managing people"...
The course doesn't have a practical application and examples. The information is not classified well. and there are no many useful details, not as much as of the other courses in the specialization. moreover, the course is lacking reading material.
I have learned a lot. Thanks to Coursera, I have got the opportunity to have access to the knowledge shared by IESE. THANK YOU!!
Even the theory is good, it could be better framed in the explanation. More examples and a more enganging explanation would help better understand and remember the concepts that so far feel very disconected. If I compare this course to the Finance one also provided by IESE, I would say it is a shame that the same teaching methodology is not used here.
Even after recapturing the content, I have the feeling I only got a loosely coupled heap of markting lingo. I'm not sure I could use the given information in any practical scenario. The concepts are clear, but I'd have liked to get more examples and additional literature to go a little deeper.
The course is very educational and it is allowing you to know how to deal with customer and also how to brand your product
It is good course for any Marketing fresher who want to know more about practical things in current market.
Thank you for explaining everything so clearly and in an exciting way!
Robust and clear course on marketing. Great explanation!
The course provided a lot of examples and explanation.
This course is on the weak side, the exercises are dull and it is just a lot of concepts with very limited case studies and applications. Maybe the course would be better if there were fewer concepts explained in more detail in practical applications. (Or if the course was longer)
Too many concepts not explained in depth. I had a hard time doing the final exam as there was an expectation that we understood beyond what was shared.
Teacher has difficulties speaking English and is really distracting that has bad audio in some of the lessons. Poor quality overall.
Very interesting topic but the lectures did not live up to it. A bit monotone and not engaging. I had to push through it.
Professor is not very engaging and awkward pauses in talking make it hard to listen.
Did not provide me with the knowledge that
This course is disappoints me a lot .
G
Could not learn anything useful. The final assignment was also irrelevant to the topics I learned. The instructor is also not fluent. Could not keep my attention to the video lectures.
bad coarse unclear one