From Likes to Leads: Interact with Customers Online is the third of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media
MN
Cindy is just the best instructor ever! I thoroughly enjoyed this course. I understood every concept with ease. And it was fun and engaging. Wish she taught all the courses on here:)
JK
What an amazingly designed course it was! The videos and activities are informative, encouraging, and leaves me confident to start my career in the digital marketing field.
JA
It was great leaning the basics of Social Media Marketing and how to apply the information to create success in your projects, whether on a team or on your own website.
MH
It is a very useful course. I learned a lot from this course. It has really practical content and complete training. Thanks to Google and everyone who organized this course.
AS
Thank you Cindy for an incredible dive into the world of Social Media Marketing. This course has covered all the corners of SMM and even more. I highly appreciate your effort! Thanks again!
OO
Great course with unrivalled details and teaching presentation packaging. A must for any digital marketing professional; at any level. Thank you Google and Coursera teams.
CP
This course was very informative and I learned a lot of new digital marketing skills. The explanations of how to run a paid media campaign and remarketing ideas was very helpful.
GG
Posting company news, announcements, and milestones, as well as talking about trending topics and industry news, are great ways to show customers that you're present and paying attention.
SH
A comprehensive platform offering diverse, high-quality courses and A top-notch learning experience, combining Google's expertise with engaging content and practical applications
TH
Liked the specificity in approach to ensuring that you get the right contenct in front of your target audience. The course provided different ways to attain potential clients and keep them.
KK
The instructor was crisp with her explanation, therefore it did not feeling boring and I had the motivation to sit and study one week's worth of lesson within 2 hours a day!
AA
It was informative and I learned new jargon from the field. My only complaint is that some of the infromation was repetitive, but that could also be because I do have an emphasis in Media Studies.
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I have learned and I gain this knowledge with a completion course certificate From Like to leads: Interact with customers online. i have passion about digital marketing and e-commerce.
It is a very useful course. I learned a lot from this course. It has really practical content and complete training. Thanks to Google and everyone who organized this course.
What an amazingly designed course it was! The videos and activities are informative, encouraging, and leaves me confident to start my career in the digital marketing field.
This one was probably the least helpful so far...it could've been condensed to like 1 'week's worth of content
I would be so dumb in my life if I never got this course in my hand. It's kind of amazing that, how Google came up with this exciting course on Social Media Marketing and its theory, which turned into a sort of practical experience for me. This could help a lot in the industry.
Posting company news, announcements, and milestones, as well as talking about trending topics and industry news, are great ways to show customers that you're present and paying attention.
The instructor was crisp with her explanation, therefore it did not feeling boring and I had the motivation to sit and study one week's worth of lesson within 2 hours a day!
I don't have a professional social media marketing background and found the social media marketing practice exercises helfpul, relevant, and memorable.
this course is compiled more of reading material and video with only theoretical knowledge. it was little boring and less useful course.
An exceptional course, very well structured and well taught. I gained a lot of new concepts and strategies for developing a social media marketing strategy for paid social media. In between, it's all jam-packed with so much more(i.e., listening, planning, publishing, and social media engagement ) that is interesting and helpful in your marketing journey. I highly recommend anyone starting this journey to learn from this course and reap the benefits from Google employees who teach in a well-mannered and suitable pace format and deliver high-quality content.
A great beginning. I don't think it was in-depth enough. It really only covered very surface level topics.
It's outdated, with almost no mention of TikTok or modern-day content creation. Also, it talks about creative, engaging content while speaking super slow and presenting monochromatically.
II enjoyed this course and learned many things that I can not wait to apply to my social media accounts to have more reach and engagement among my followers!
There are a lot of resources available and a lot of information to digest. Still, you get everything you need to craft a compelling social media strategy and measure the results of your actions! The lessons are very well presented, easy to understand, and communicated very straightforwardly.
I was thoroughly impressed with Cindy's confidence and strong knowledge transfer skills. Cindy's expertise and enthusiasm for social media marketing were evident throughout the course, and she kept the material exciting and engaging from start to finish. Her ability to explain complex concepts clearly and concisely was awe-inspiring, and I found myself learning something new and valuable in every session. Bravo Cindy!
I really enjoyed this class the instructor was great, and I learned so much things bout Marketing on social media. It touched on everything I can think of and even more than what I expected. I enjoyed this class so much i would repeat just to continue to understand how to generate all parts of the social media marketing funnel.
I like what I have studied, the course as plenty of information about social media marketing. It is structured in a simple form, and everything is in order even if I could go to interview I won't struggle. Thank you Coursera for this opportunity your the best.
Thank you Cindy for an incredible dive into the world of Social Media Marketing. This course has covered all the corners of SMM and even more. I highly appreciate your effort! Thanks again!
A comprehensive platform offering diverse, high-quality courses and A top-notch learning experience, combining Google's expertise with engaging content and practical applications
Amazing course! This course provides a thorough understanding of how to interact with customers online.
I liked how the instructor really explained content and it's importance for a digital marketer.