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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
13,417 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Jul 17, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

筛选依据:

2276 - Introduction to Marketing 的 2300 个评论(共 2,552 个)

创建者 Faiz A

Dec 28, 2016

Great course overall.

Could do with some more examples/content from the Professional Services / Consulting sector.

创建者 John M

Feb 15, 2021

Would like some more in depth examples and Week 5 felt like it was a last minute addition. Overall very pleased.

创建者 Brandon M

Jul 8, 2017

Informative course, but I would have liked more quizzes or something else to break up all of the video lectures.

创建者 Marian M

Jun 5, 2017

I liked the mix of professors and the multiple choice questions mixed into the video to check for understanding.

创建者 Rahul N

May 24, 2016

Really great course.... shows insight into what goes into the marketing of everyday products around the world

创建者 Anthony Y

May 18, 2016

Solid course. Clear, concise, informative with the right amount of interactivity. Very high quality lectures.

创建者 Yevhen S

Apr 25, 2020

In general, the course is very good. However, it would be nice to split the third topic into several weeks.

创建者 Orhan O M

Aug 11, 2019

Final exam questions were a bit hard because some relevant information have not been given in the lectures.

创建者 yosanon

Mar 25, 2018

I totally learned something new, lots of things I have never been heard of before are taught. Thanks a lot.

创建者 Juhi T

Jun 8, 2020

For a newbie. It was a great start. Will keep upgrading and learning more marketing and digital marketing.

创建者 Bassem A F

Dec 2, 2019

Very useful course for someone who want to start marketing or business specialization or want to study MBA

创建者 Carolina S

Aug 10, 2016

Excellent introduction to Marketing with many real-world examples students can relate the theory back to.

创建者 Neha M

Jun 6, 2020

Liked all the content, just week 3 was quite heavy, could have been more descriptive and less text heavy

创建者 Alana C

Feb 21, 2018

Really good introductory primer. There was a lot of info and wish there was a slides/notes pdf included.

创建者 ANIKET M

Sep 9, 2022

Exceptional teaching style, this course gave me an immence amount of knowledge in the marketing field

创建者 Leo R

Jun 21, 2016

Great course. The content is well organised that students can easily follow through at their own pace.

创建者 Chirag S

Apr 11, 2021

Course is good. Would have liked some more content and slides which would improve knowledge retention

创建者 Ujval

Jun 26, 2018

Good course to start off, latest content based on what is changing in the industry can be introduced.

创建者 Susan A

Sep 21, 2017

The instructors were fantastic and the quality of video excellent!

Learned so much, a great refresher!

创建者 Girish C

Oct 23, 2016

Some of the content seemed very discrete and missed some lectures. Overall great bang for the buck.

创建者 Jasim j a

Sep 29, 2020

Please, we need to translate the entire course into Arabic, not just part of it, thanks in advance

创建者 Michael P M

Dec 22, 2019

I gave 4 stars. It would be 5 stars if I could download the slides that were used in the videos.

创建者 Christie H

May 5, 2019

Nice lectures, easy to understand and comprehend. Practical knowledThanks to all three professors.

创建者 Venkata S V

May 27, 2017

Some of the lectures by two professors were very good but not all of them have out in same effort.

创建者 Ilianna K

Oct 14, 2016

Very good professors, high level of lectures, difficult for somebody with a non-marketing profile