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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

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13,417 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Jul 17, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

筛选依据：

1976 - Introduction to Marketing 的 2000 个评论（共 2,552 个）

创建者 Corrie E H

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Aug 17, 2020

Amazing!

创建者 Piriyapong W

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May 1, 2020

Great st

创建者 Jacques L C

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Feb 26, 2020

Love it!

创建者 Jake H

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Aug 12, 2018

Good int

创建者 Matteo U

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Mar 22, 2018

Love it!

创建者 Afiya A

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May 22, 2017

loved it

创建者 Marcella A C J

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Apr 2, 2017

Amazing!

创建者 Franco M

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May 22, 2016

excelent

创建者 Yifan H

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May 11, 2016

值得所有人上的课

创建者 Elmeddin H

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Aug 13, 2025

Perfect

创建者 Dennis D

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May 14, 2025

helpful

创建者 Amany B

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Oct 7, 2024

amazing

创建者 Kamal A

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Feb 29, 2024

prefect

创建者 Kester O

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Jun 6, 2023

perfect

创建者 Gurudevendran S

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Oct 25, 2021

Nothing

创建者 Mingchen W

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Oct 15, 2021

good!!

创建者 Deleted A

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Oct 2, 2021

awesome

创建者 Tran P L

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Apr 26, 2021

Love it

创建者 Garvita P (

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Mar 21, 2021

Awesome

创建者 Subhash C

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May 25, 2020

amazing

创建者 Anne S B

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Aug 13, 2019

amazing

创建者 MnE D

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Jul 30, 2019

Superb.

创建者 Crony C

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Apr 16, 2019

Awesome

创建者 CHAMANCHULA M

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Jan 26, 2019

Awesome

创建者 Mohammed H

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Aug 28, 2018

Love it