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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

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13,417 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Jul 17, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

筛选依据：

1951 - Introduction to Marketing 的 1975 个评论（共 2,552 个）

创建者 Lama A

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Nov 11, 2018

amazzzing

创建者 Jorge C

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Nov 2, 2018

Great !!!

创建者 Jayashree V

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Oct 4, 2018

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创建者 Mohamed R A

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Apr 6, 2018

exccelent

创建者 sudip k

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Dec 27, 2017

Fabulous.

创建者 Wei J

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Oct 8, 2017

Love that

创建者 mostafa a e

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Jun 22, 2017

thank you

创建者 SRIRAM .

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Jun 19, 2017

Excellent

创建者 Federico P

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Jun 14, 2017

Very Good

创建者 Yetkin G A

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May 12, 2017

wonderful

创建者 PINAR S

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May 7, 2017

Excellent

创建者 Ramesh M

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Mar 19, 2017

excellent

创建者 Adikeshav c

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Jan 1, 2017

very good

创建者 Abhishek N

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Dec 15, 2016

excellent

创建者 HariKrishnan K M

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Dec 13, 2016

The best!

创建者 Muhammad A

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May 15, 2016

real good

创建者 Xiaomeng S

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Feb 22, 2016

very good

创建者 Manish S

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Dec 8, 2015

perfecto!

创建者 ahmed m

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Dec 4, 2015

excellent

创建者 Marion M

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Apr 16, 2025

5 points

创建者 Yusuf S

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Jan 24, 2024

Loveeet!

创建者 Sana M

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Oct 1, 2023

amazing!

创建者 Adrian A

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Sep 22, 2021

Amazing!

创建者 Ronghui Y

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May 12, 2021

深入浅出，很有用

创建者 Ricardo P

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Nov 23, 2020

Nice job