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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

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13,417 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Jul 17, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

筛选依据：

1901 - Introduction to Marketing 的 1925 个评论（共 2,552 个）

创建者 Peter M

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Jun 21, 2018

Good course

创建者 Mohamed M A

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Feb 13, 2018

Exceptional

创建者 victoria

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Jun 4, 2017

市场营销入门，非常不错

创建者 Palash J

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Aug 27, 2016

Nice Course

创建者 IVAN A C

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May 9, 2016

Just great!

创建者 陈雨星

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Mar 24, 2016

pretty good

创建者 Chao L

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Feb 1, 2016

Marketer必备。

创建者 mahmoud e

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Jan 27, 2016

wonderful !

创建者 omar s m

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Jan 18, 2016

interesting

创建者 LUZ E V C

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Jan 12, 2016

EXCELENT..!

创建者 ISMEL T C

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May 22, 2025

Excenllent

创建者 Mateus A

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Apr 26, 2025

Excelente.

创建者 Shravani K

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May 14, 2023

Insightful

创建者 G G B S J

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Oct 16, 2022

Thank You

创建者 Túlio J

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Nov 29, 2021

Excellent!

创建者 Chiesa V

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Oct 1, 2021

thank you

创建者 Zibo W

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Dec 22, 2018

Wonderful.

创建者 Wenbo S

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Dec 12, 2017

Thank you!

创建者 Mayo T

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Nov 6, 2017

Excellent!

创建者 Andriy F

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May 25, 2017

excellent!

创建者 Pilli J K M

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Apr 16, 2017

I love it!

创建者 joseph a

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Jan 20, 2017

It is best

创建者 Eleven G

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May 1, 2016

入门加提升，真的很好

创建者 Ruth A L

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Jan 27, 2016

Excellent!

创建者 2li

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Nov 11, 2015

gud course