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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

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13,417 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

EI

Oct 5, 2019

I really enjoyed this course and will be revisiting from time to time for refresher. Thanks a lot to the lecturers and Brabara Khan; thanks for driving the course home. Emeka from Lagos, Nigeria.

筛选依据：

1876 - Introduction to Marketing 的 1900 个评论（共 2,552 个）

创建者 Jeff X (

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Jun 17, 2022

VERY GREATER

创建者 Karan S

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Mar 13, 2022

Learnt a lot

创建者 Lara H

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Feb 24, 2022

great course

创建者 Rahul G

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Sep 27, 2020

Great course

创建者 Beshoy A

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Apr 20, 2020

very helpful

创建者 Priyadarshan A J

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Mar 25, 2020

Great Course

创建者 Lingfei L

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Dec 3, 2019

excellent!!!

创建者 Deleted A

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Sep 6, 2019

Very Awesome

创建者 RACHEL H

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May 20, 2019

great course

创建者 Hivandro M

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Jun 29, 2017

great course

创建者 Irene H

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Jan 21, 2017

very helpful

创建者 hao s

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Nov 11, 2016

great course

创建者 George P

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Feb 28, 2016

Challenging!

创建者 Kasani L S K

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May 7, 2024

very useful

创建者 HITESH M

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Apr 6, 2024

Good course

创建者 amirhossein a

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Jan 28, 2021

Very useful

创建者 AHMED A H E

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Sep 8, 2020

nice course

创建者 Simran L

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May 13, 2020

it was good

创建者 Deeksha V

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May 13, 2020

Nice course

创建者 M U S

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Sep 28, 2019

nice cource

创建者 Ahmed M

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Jun 16, 2019

good course

创建者 Deleted A

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Jun 11, 2019

Great Info.

创建者 Hamza A

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Apr 3, 2019

great cours

创建者 Altanzaya B

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Mar 21, 2019

Interesting