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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

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13,417 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Jul 17, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

筛选依据：

1851 - Introduction to Marketing 的 1875 个评论（共 2,552 个）

创建者 NIKITA M

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Jun 15, 2020

superb course

创建者 Paulina B

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May 30, 2020

Great course!

创建者 Sydney C

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May 15, 2020

good but long

创建者 Anca S

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May 11, 2020

Good content!

创建者 Dylan Z

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Mar 18, 2020

this is great

创建者 ashish

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May 2, 2019

exceptional..

创建者 Mengchun G

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Jan 1, 2019

Very helpful.

创建者 Jito K

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Aug 19, 2018

Great course!

创建者 Thomas D

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Dec 22, 2017

really useful

创建者 Oksana K

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Nov 3, 2017

Great course!

创建者 Vibha A

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Sep 8, 2017

Great course.

创建者 Farid O

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Sep 4, 2017

Great course.

创建者 Joemert C E

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Jun 1, 2017

Great course!

创建者 李若慧

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Mar 22, 2017

Great Course!

创建者 Kamran A

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Mar 17, 2017

Great course.

创建者 Marie-Josephine K

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Dec 29, 2016

Great course.

创建者 zoungrana h

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Aug 8, 2016

Great course!

创建者 Sebastian B

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May 25, 2016

Really great!

创建者 Francis

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Mar 15, 2016

Great course!

创建者 S M

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Feb 24, 2016

Great course!

创建者 PARUL V

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Jan 31, 2016

Easy learning

创建者 Aditya R

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Jan 28, 2016

Great course.

创建者 Carlos E M W

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Jan 7, 2016

Great course!

创建者 RAHUL S P K

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Aug 17, 2024

Great course

创建者 Verdiev N E

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Jan 20, 2023

Great course