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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

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13,417 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

TM

Jul 11, 2020

This course was very informative and helpful on the basic of understanding the ground structure of marketing but its little bit heavy on the theoretical aspect or else its well worth the time

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

筛选依据：

1801 - Introduction to Marketing 的 1825 个评论（共 2,552 个）

创建者 Piyush R

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Aug 7, 2017

Excellent course

创建者 ankur s

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May 15, 2017

excellent course

创建者 胡若安

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Mar 23, 2017

good. i like it.

创建者 Sumana P

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Feb 14, 2017

Very informative

创建者 Miltina N

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Jun 28, 2016

Excellent course

创建者 Ous E L

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Jun 25, 2016

Excellent course

创建者 Zhanar B

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May 11, 2016

very instructive

创建者 Waleed M S

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Mar 13, 2016

excellent course

创建者 kaisar A

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Feb 29, 2016

Best course ever

创建者 Joan Y

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Dec 18, 2015

Very interesting

创建者 shihyang y

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Feb 17, 2024

it is very good

创建者 Gilberto P

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Oct 13, 2023

Excelente curso

创建者 FRANCISCO R T

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Jan 12, 2023

todo excelente

创建者 Aniket D

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Jun 7, 2022

Excelent Course

创建者 Hani H S A

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May 17, 2022

perfect course

创建者 Scott S

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Apr 26, 2021

I learned a lot

创建者 Levi N

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Jun 23, 2020

quite informing

创建者 Piyush J

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May 21, 2020

Great Learning!

创建者 Eassa S

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Oct 14, 2019

fabulous start.

创建者 Shruti S

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Aug 26, 2019

Great insights!

创建者 Yiping C

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Feb 3, 2018

Really helpful!

创建者 Jose T O P

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Jan 13, 2018

Muy buen curso!

创建者 Yamamoto B

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Sep 17, 2017

Awesome course!

创建者 Prashant C

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Apr 10, 2016

Great course !!

创建者 Sherilee A F

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Mar 29, 2016

Amazing Course!