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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

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13,417 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

TM

Jul 11, 2020

This course was very informative and helpful on the basic of understanding the ground structure of marketing but its little bit heavy on the theoretical aspect or else its well worth the time

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

筛选依据：

1676 - Introduction to Marketing 的 1700 个评论（共 2,552 个）

创建者 Tiberiu D

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Dec 2, 2024

great shared knowledge

创建者 Anar R

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Nov 13, 2024

It was great experience

创建者 Sam G

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Sep 5, 2020

loved it, very helpful.

创建者 Silvia N

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Apr 2, 2020

Great class, thank you!

创建者 Sumantra B

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Dec 19, 2019

Insightful and rigorous

创建者 Ramkrishna T

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Jun 12, 2019

Very informative course

创建者 VV G

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Mar 17, 2018

Very intresting course.

创建者 Mohammed Z

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Dec 19, 2017

It was a great course

创建者 Jane S

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Sep 28, 2016

I love Professor Fader!

创建者 smithila

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Jul 26, 2016

Exceptionally excellent

创建者 mahdi s

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May 16, 2016

This course is awesome!

创建者 Zhongxu P

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Apr 23, 2016

Very excellent lecture.

创建者 Renato P M

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Jan 22, 2016

Great course and books.

创建者 林鸿

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Jan 9, 2016

讲的挺好的，不过如果测试的问题也能有中文就好了

创建者 Christopher F

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Nov 24, 2015

What an amazing course!

创建者 Jawad A K

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Jan 30, 2025

Happy to have taken it

创建者 Brenda N

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Jul 26, 2021

Absolutely wonderful!

创建者 Kanika M

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Jul 13, 2020

one of the best courss

创建者 Muhammad A

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Nov 14, 2017

Great Course

Thank you

创建者 Frank B

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Sep 14, 2017

Very good introduction

创建者 German O

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Jun 24, 2017

It is excellent course

创建者 Akanksha C

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Apr 15, 2017

Loved it! so enriching

创建者 Hosni A

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Feb 5, 2017

Great Intensive Course

创建者 Solomika Z

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Jan 24, 2016

was quite interesting!