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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
13,417 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

TM

Jul 11, 2020

This course was very informative and helpful on the basic of understanding the ground structure of marketing but its little bit heavy on the theoretical aspect or else its well worth the time

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

筛选依据:

1001 - Introduction to Marketing 的 1025 个评论(共 2,552 个)

创建者 Mateen S

Sep 23, 2023

Excellent course and refresher for me, all the eminent faculty member are Great.

创建者 bai d

Oct 15, 2021

Nice course! Really suitable for those who want to master basic marketing skills

创建者 Zakiah

Nov 17, 2020

It is great course, recommend for anyone whom getting basic marketing learning -

创建者 Mandar D

Apr 28, 2020

Very nice course and content. Questions were very challenging and nice to solve.

创建者 Roman S

Sep 26, 2019

Nice course which give a basic knowledge about marketing strategies and methods.

创建者 Kumar K

Sep 23, 2019

One of the best marketing course from one of the best Universities in the world.

创建者 Yogesh B

Sep 8, 2019

Interesting examples and cases to make the point. Stories make retention easier.

创建者 Shiva p M

Aug 23, 2018

Very relevant and a great journey personally! The examples are very interesting.

创建者 Juan D C

Mar 24, 2018

Really Interesting Course! It is a good introduction to many marketing concepts!

创建者 Camille J

Jun 4, 2021

Very informational. I learned concepts that are directly applicable to my job.

创建者 Shubhodeep P

Apr 11, 2020

Great course, it gave me insights into various elements in the marketing study.

创建者 Carola A Y C

Nov 6, 2019

Excelente! es una buena oportunidad para adquirir conocimientos. Recomendado .!

创建者 Tim H

Oct 3, 2019

Very interesting and a great way to get introduced into the world of marketing!

创建者 Khai Y F

Jul 8, 2018

Teaching was excellent. Clear, concise and engaging. Great introductory course.

创建者 Rochelle J S

Nov 21, 2017

This course is great. I learned a lot. Thanks to my three professors/lecturers.

创建者 Anshul S

Jul 24, 2017

Excellent course. Superb pedagogy which keeps it fun, informative and engaging.

创建者 robyn0515

Mar 18, 2017

Excellent professors and great insights. Love to learn more! Thank you so much!

创建者 Rui M J

Aug 8, 2016

Exceptional content and great opportunity to stay updated by great instructors.

创建者 suresh d

Jan 30, 2016

Perfect for beginners to get a grip on the basic marketing concepts. Thank you.

创建者 Svetlana S

Dec 9, 2015

Good visualization, usefull examples, professor Khan is an impressive lecturer!

创建者 Luis M Q J

Jul 29, 2024

Excelente curso, se aprende mucho y es muy gratificante. Estoy muy agradecido.

创建者 Stephen p G

Feb 27, 2023

Fascinating insight into the discipline of marketing. Very engaging professors

创建者 Ana P G

Aug 7, 2022

Great Intro - I've started to look at marekting/ branding in my everyday life.

创建者 Parth K

Sep 11, 2021

Great overview into Marketing. I personally enjoyed Professors Raju's section.

创建者 Francisco F

May 21, 2020

Great course!! It gives me a lot of data, even I am graduated from university!