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学生对 University of Virginia 提供的 Pricing Strategy in Practice 的评价和反馈

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170 个评分

课程概述

In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then adjust to market disruptions. Utilizing the concepts, tools and techniques taught in previous Specialization courses—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics—you will practice setting profit maximizing prices to improve price realization. You'll finish the course with a portfolio-building project that demonstrates your pricing prowess from this Darden School of Business at the University of Virginia and Boston Consulting Group course....

热门审阅

IS

Feb 27, 2019

Very Insightful Specialization Course. The contents and delivery are helpful in understanding pricing strategy and being able to apply the skills.

OO

Jul 23, 2018

Very insightful course, I am very happy I came across this.

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26 - Pricing Strategy in Practice 的 29 个评论（共 29 个）

创建者 Alberto R N

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Aug 16, 2020

Excellent presented case!!

创建者 Lars A G

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Aug 17, 2021

This course offers a solid introduction into the field of pricing strategy. The course material is of extremely high quality with the instructors giving thorough explanations of both the theory and the practice. The reason this course does not receive full marks is simply due to the fact that the quizzes could be more exhaustive to ensure that you have learned the materials.

创建者 Calvin C B

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Mar 31, 2018

This is a very useful course that I have taken in pricing. I enjoyed learning it and it is very helpful for me.

创建者 Danilo C P

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Jul 20, 2017

I think that this case is nice, but we should have more exercises do practice on them!