Name: Customer Value in Pricing Strategy
Brand: University of Virginia
Availability: OnlineOnly
Rating: 4.8 (69 reviews)

返回到 Customer Value in Pricing Strategy

学生对 University of Virginia 提供的 Customer Value in Pricing Strategy 的评价和反馈

4.8

星

373 个评分

课程概述

The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. In this course, we'll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of value-based pricing and how to use it to capture more revenue. By the end of this course, you'll be able to... -- Apply knowledge of customer value to price products -- Leverage core value-based pricing techniques to inform pricing decisions -- Measure customer willingness to pay using models (surveys, conjoint analysis, other data) -- Use knowledge of consumer psychology to set prices beneficial to both consumers and sellers...

51 - Customer Value in Pricing Strategy 的 69 个评论（共 69 个）

创建者 Sandeep K

•

Aug 15, 2022

It is a great learing

创建者 Monica. K

•

Sep 18, 2023

yes. it was good.

创建者 Gopinag

•

Aug 15, 2022

Excellent cousre

创建者 JAVIER P

•

Jul 10, 2017

excellent course

创建者 Sunil T

•

Aug 15, 2022

Learn New think

创建者 ADRIAN C

•

Apr 29, 2020

Excelente curso

创建者 Artsom K

•

Jul 26, 2017

Great course!

创建者 Djema w

•

Aug 28, 2023

Great series

创建者 Leonel T

•

Jul 17, 2022

Great Course

创建者 Diego A D

•

Jun 9, 2020

Great course

创建者 Golovkina I A

•

Dec 23, 2019

Very helpful

创建者 xavier u

•

Jan 24, 2019

VERY USEFUL

创建者 Roman S R

•

Dec 11, 2018

Great!!

创建者 BELAL A A

•

Sep 5, 2021

创建者 Ambika P

•

May 15, 2020

Great course.

Feedback - in the final peer evaluated exercise, after we have got our grades, we should have access a sample completed exercise, so we can see the thought process as compared to our own.