返回到 Cost and Economics in Pricing Strategy
学生对 University of Virginia 提供的 Cost and Economics in Pricing Strategy 的评价和反馈
694 个评分
课程概述
How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits.
By the end of this course, you’ll be able to:
--Apply knowledge of basic economics to make better pricing decisions
--Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits
--Calculate three types of price elasticities to determine the impact of price on demand
--Analyze and apply different pricing models
-Cost-plus pricing
-Marginal cost-plus pricing
-Peak-load pricing
-Index-based pricing
--Evaluate the impact of channel intermediaries and customer lifetime value on pricing
热门审阅
LB
Aug 31, 2020
A great refresher course that allowed me to get back into the pricing calculations with ease. It can be challenging if you are not familiar with the statistical calculations.
SM
Mar 10, 2018
A good course but there were places where I felt things weren't clearly explained. Also, the quiz questions were sometimes somewhat ambiguous.
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151 - Cost and Economics in Pricing Strategy 的 152 个评论（共 152 个）
创建者 Renato C M C
•Jan 9, 2023
niguem responde no fórum,
创建者 Rowel A L S
•Sep 12, 2025
s