By completing The Social Media Landscape course, you will gain a comprehensive understanding of social media's pivotal role in society and its power in persuasive communication within the business context. This course uniquely combines theoretical insights with practical applications, ensuring you can effectively navigate and leverage various social media channels.
The Social Media Landscape
您将学到什么
Explain the significance of social media within society.
Analyze social media and persuasive communication in a business context.
Identify the need for different social media channels, considering audience segmentation and message strategy.
您将获得的技能
- Shared Media
- Media Strategy
- Earned Media
- Customer Engagement
- Owned Media
- Social Media Strategy
- Integrated Marketing Communications
- Target Audience
- Brand Strategy
- Digital Marketing
- Marketing Communications
- Content Creation
- Social Media
- Brand Management
- Persuasive Communication
- Consumer Behaviour
- Paid media
- Social Media Marketing
- Stakeholder Engagement
- Content Performance Analysis
- 技能部分已折叠。显示 10 项技能，共 20 项。
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Social Media as a Marketing Tool in Business Communication 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有3个模块
You will define social media and its use in persuasion and strategic communication practices. The different types of media - paid, earned, shared, and owned - are defined and their contribution to brand communication discussed. You will explore brands, including the mission and core values, developing the brand voice and identity, and coordinating messaging strategies. Different case studies will be examined and how other brands use social media. Lastly, this module touches on responsibility and liability in brand communication on social media.
涵盖的内容
16个视频11篇阅读材料1个作业
You will define word-of-mouth communication on social media. You will be able to define persuasion and understand why it is important to marketing communication. User-generated content will be examined and its role in the decision-making process. You will also define organizational stakeholders and identify opportunities for engagement on social media. Every generation uses social media differently and has unique expectations of the platforms; you will understand how to craft messages that connect with target audiences.
涵盖的内容
13个视频8篇阅读材料1个作业
You will understand demographics and segmentation in marketing communications. The differences in social media platforms will be discussed, and how different audiences used the platform affordances differently. You will understand how to conduct research and glean insight to better understand consumer behaviors. Knowing the audience will ensure that social media messaging resonates with them, and activates behavior.
涵盖的内容
14个视频8篇阅读材料1次同伴评审
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
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