This course explores how the future of sport is being reshaped across organisations, competitions, performance systems, and talent pathways. Learners will examine how new competition formats, private ownership models, and audience-first innovations are challenging traditional structures and redefining how sport is organised and monetised. The course also looks at how legacy sports are responding through rule changes, format innovation, storytelling, and strategic partnerships to retain fans and attract younger generations. In addition, it analyzes how technology is redefining performance, from advanced data and 3D analytics to cognitive training and integrated systems that combine physical and mental development. Finally, the course investigates how these changes extend beyond elite sport into amateur and youth environments, where data, content, and service-driven models are transforming participation, talent identification, and player development. By the end of the course, learners will understand the forces driving the next era of sport and competition worldwide.

The future of sports from organisations to competitions
本课程是 Future of Sports 专项课程 的一部分

位教师:Marisa Sáenz
访问权限由 Coursera Learning Team 提供
您将学到什么
Explore how new competitions, private models, and audience-driven formats are reshaping the structure of modern sport.
Understand how traditional sports are adapting through innovation, storytelling, and partnerships to stay relevant and competitive.
Discover how data, cognitive performance, and integrated systems are redefining elite and grassroots sport development.
您将获得的技能
- Content Creation
- Organizational Change
- Organizational Structure
- Talent Sourcing
- AI Integrations
- Performance Improvement
- Business Modeling
- Market Opportunities
- People Development
- New Business Development
- Digital Transformation
- Storytelling
- Private Equity
- Analytics
- Innovation
- Business Transformation
- Talent Pipelining
- Performance Analysis
- Talent Management
- Driving engagement
要了解的详细信息
了解顶级公司的员工如何掌握热门技能

积累特定领域的专业知识
本课程是 Future of Sports 专项课程 专项课程的一部分
在注册此课程时,您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
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该课程共有4个模块
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Real Madrid Graduate School Universidad Europea

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