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学生对 Northwestern University 提供的 Sports Marketing 的评价和反馈

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1,509 个评分

课程概述

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

热门审阅

CP

Jan 21, 2023

Excellent for beginners who wants to get an idea about Sports Marketing !! and the peer graded projects allows you to gain practical knowledge, which is Great !! Go for it !!

NA

Jul 29, 2020

Had a great course, litteraly i was learned a lot of things about sport& sponsorship marketing sales retail brands & all.. Each & every videos should teach good things&stuff..

筛选依据：

201 - Sports Marketing 的 225 个评论（共 464 个）

创建者 Sandeep J

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May 2, 2020

Good one for someone who wants to get into sports marketing

创建者 Lola B G

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Aug 8, 2024

Very clear and well assembled course. I really enjoyed it!

创建者 Antonios P

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Jul 19, 2024

Fast, quick and enjoyable modules! I definitely recommend!

创建者 Brad C

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Dec 29, 2023

Great class. Really enjoyed the information & assignments.

创建者 Thi V K

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Oct 9, 2023

An amazing course to understand how work sport marketing.

创建者 patel z m a

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Feb 14, 2021

NICE COURSE MUST DO LEARNED ALOT ABOUT SPORTS INDUSTRIES

创建者 Maria G P

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Jan 8, 2019

Very well done! I'd loved it, very detailed and usefull!

创建者 Faisal K

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Jun 21, 2022

very impressive , its a must do course . Very helpfull

创建者 Frederick M

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Jul 5, 2024

Great introduction for Sports Marketing, very complete

创建者 Mohamed Z

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Jan 18, 2023

Was a nice journey to the world of the Sport Marketing

创建者 Piiyush B

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Sep 2, 2021

its a very good course for sports and business lovers

创建者 Ruslan R

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Feb 2, 2021

It was a great program. I thank everyone who suffered.

创建者 Jose A P

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Jun 7, 2020

Thanks Candy Lee. I had a great time with this course!

创建者 Jake H

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Jan 20, 2022

Really enjoyed it! I have reccommended to many peers.

创建者 Thamar D

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Nov 13, 2021

Great course really enjoyed it and learned alota lot!

创建者 SSJ A

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Aug 26, 2019

This course was very well done and extremely helpful

创建者 Nat

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Oct 8, 2024

Great course, learnt a lot of valuable information.

创建者 Owen O

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Jan 7, 2021

Very helpful and informative course. 100% recommend

创建者 CONNOR S

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Dec 3, 2020

Very Informative and useful for future endeavours.

创建者 Emilio M

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Apr 26, 2020

Good expirience with many interviews of expertise

创建者 Diego

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Aug 8, 2019

Very nice course, the activities are challenging

创建者 Bruno L L

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Aug 4, 2019

Loved It! Helps a lot to understand this market.

创建者 Angela G

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Mar 7, 2023

I love it!I learned a lot from Sports Marketing

创建者 Wayne C

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Jan 3, 2026

Great course worth your time . Well presented