Social Media Marketing

本课程是多个项目的一部分。

位教师：SkillUp

访问权限由 Coursera Learning Team 提供

4,494 人已注册

4个模块

深入了解一个主题并学习基础知识。

23 条评论

初级等级

推荐体验

1 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

4个模块

深入了解一个主题并学习基础知识。

23 条评论

初级等级

推荐体验

1 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

您将学到什么

Gain essential skills in social media marketing and management to elevate your digital marketing and growth hacking journey.
Develop a social media strategy by mastering planning, goal-setting, and platform selection across channels like Facebook, Instagram, LinkedIn, & X.
Create and manage engaging content across various formats using tools like Canva & inVideo for enhanced audience interaction and community building.
Analyze and optimize performance using key metrics and management tools to monitor campaigns, measure engagement, and refine strategies.

您将获得的技能

您将学习的工具

TikTok

要了解的详细信息

可分享的证书

添加到您的领英档案

作业

12 项作业

授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

此课程作为的一部分提供

在注册此课程时，您还需要选择一个特定的合作项目。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有4个模块

With over 6 billion people using social media globally (Statista), social media is a critical driver of brand visibility, engagement, and growth. Whether you're an aspiring social media manager, marketer, entrepreneur, or freelancer, this course gives you a solid foundation in strategy and management for marketing success.

You’ll learn to plan, create, manage, and analyze content on key platforms like Instagram, Facebook, LinkedIn, X, and TikTok. You’ll explore organic social media, how to build brand-aligned strategies, and growth hacking techniques to expand your reach. You’ll learn to craft effective posts using text, images, videos, stories, and user-generated content (UGC), with tools like Canva and inVideo. Also, learn how to write compelling captions and schedule posts for maximum impact. Further, you’ll dive into community management and analytics and learn how to engage audiences, respond to comments and direct messages (DMs), and build loyalty. You’ll also learn to track performance through metrics like likes, shares, comments, and reach. If you’re keen to boost a brand’s social presence and harness the full power of social media, enroll today!

This module provides a foundational understanding of social media planning and strategy. It covers the core principles of organic social media, its role in digital marketing, and how it differs from paid strategies. You will learn how to develop an effective social media strategy, including setting clear goals, identifying target audiences, and selecting the right platforms based on brand objectives. Further you will learn growth hacking approaches to organic social media to grow your audience. By the end of this module, you will have a structured approach to planning and executing organic social media campaigns that align with business goals.

涵盖的内容

5个视频2篇阅读材料3个作业6个插件

5个视频总计35分钟

Course Introduction4分钟
Introduction to Social Media Marketing6分钟
The Impact of Organic Social Media9分钟
The Social Media Planning Process9分钟
Choosing the Right Platforms for Your Brand7分钟

2篇阅读材料总计7分钟

Course Overview5分钟
Summary and Highlights: Social Media Planning and Strategy2分钟

3个作业总计50分钟

Practice Quiz: Understanding Organic Social Media10分钟
Practice Quiz: Social Media Strategy Development10分钟
Graded Quiz: Social Media Planning and Strategy30分钟

6个插件总计67分钟

Reading: How to Make the Most of This Course2分钟
Reading: Fundamentals of Organic Social Media10分钟
Reading: Fundamentals of Growth Hacking in Social Media 10分钟
Activity: Analyzing Organic Strategies15分钟
Reading: Guide to Social Media Strategy10分钟
Lab: Creating a Basic Social Media Plan20分钟

This module focuses on the essentials of content creation and calendarization for social media. You will explore different content types, best practices for optimizing content, and strategies for maintaining a consistent brand voice. The module also covers social media calendarization, ensuring that content is planned, scheduled, and optimized for maximum engagement. The module also covers how growth hacking can be leveraged for User-Generated Content (UGC) and social media content. By the end of this module, you will be able to create, optimize, and schedule high-performing social media effectively.

涵盖的内容

9个视频1篇阅读材料4个作业7个插件

9个视频总计68分钟

Introduction to Content Types7分钟
Understanding Text, Image, and Video Posts7分钟
Leveraging Stories and User-Generated Content (UGC)7分钟
Writing Captions That Drive Engagement8分钟
Visual Content Optimization8分钟
Maintaining a Consistent Brand Voice7分钟
Importance of a Social Media Calendar7分钟
Optimizing Post Timing and Frequency9分钟
Tools and Platforms for Social Media Scheduling8分钟

1篇阅读材料总计6分钟

Summary and Highlights: Content Creation and Calendarization6分钟

4个作业总计60分钟

Practice Quiz: Content Types for Organic Social Media10分钟
Practice Quiz: Content Best Practices and Optimization10分钟
Practice Quiz: Social Media Calendarization10分钟
Graded Quiz: Content Creation and Calendarization30分钟

7个插件总计95分钟

Reading: Guide to leveraging growth hacking for User-Generated Content (UGC) 10分钟
Reading: Guide to Social Media Post Formats10分钟
Lab: Creating Engaging Content20分钟
Reading: Best Practices for Social Media Content10分钟
Lab: Content Optimization Exercise15分钟
Reading: Guide to Social Media Calendarization10分钟
Lab: Creating a Social Media Calendar20分钟

This module focuses on managing and analyzing social media activities effectively. You will explore techniques for building and nurturing an online community, responding to comments and direct messages (DMs), and using engagement strategies. Further you will explore practices of growth hacking in growing your social media community. The module also covers social media analytics, helping you track organic performance metrics such as likes, shares, comments, and reach to refine content strategies. Additionally, you will get experience with social media management tools for scheduling, monitoring, and analyzing performance. By the end of this module, you will have the skills required to manage social media platforms efficiently and make data-driven decisions.

涵盖的内容

6个视频1篇阅读材料4个作业6个插件

6个视频总计37分钟

Introduction to Community Management5分钟
Engagement Techniques and Handling DMs6分钟
Understanding Key Social Media Metrics6分钟
Leveraging Insights for Strategy7分钟
Overview of Social Media Management Tools6分钟
Monitoring and Scheduling with Social Media Management Tools6分钟

1篇阅读材料总计5分钟

Summary and Highlights: Social Media Management and Analytics5分钟

4个作业总计60分钟

Practice Quiz: Social Media Community Management10分钟
Practice Quiz: Social Media Analytics and Insights10分钟
Practice Quiz: Tools for Social Media Management10分钟
Graded Quiz: Social Media Management and Analytics30分钟

6个插件总计88分钟

Reading: Guide to Community Building on Social Media10分钟
Lab: Community Engagement20分钟
Reading: A Guide to Social Media Analytics10分钟
Lab: Analytics Review Activity 20分钟
Reading: Guide to Social Media Management Tools8分钟
Lab: Tool Comparison and Practice20分钟

The module includes a final project based on the concepts covered in the course. In this module, you will also attempt a graded quiz to test and reinforce your understanding of concepts.