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学生对 University of Illinois Urbana-Champaign 提供的 Developing a Winning Marketing Strategy 的评价和反馈

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1,767 个评分

课程概述

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

WG

Dec 13, 2017

Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.

IK

Oct 5, 2020

Overall good course. Few comments: a) More cases can be added to give better understanding and relevance. b) Quiz is unnecessarily tricky. It should focus on concepts instead.

筛选依据：

351 - Developing a Winning Marketing Strategy 的 375 个评论（共 423 个）

创建者 Vedant V G

•

Nov 21, 2021

good

创建者 Ankush

•

Sep 12, 2021

GOOD

创建者 195_SHIKHAR S

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Sep 5, 2021

Good

创建者 Suganya G

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Mar 11, 2021

good

创建者 Agustina M

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Feb 7, 2021

Good

创建者 2.21914E+11 T S

•

Nov 25, 2020

nice

创建者 RHITVIK V

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Nov 20, 2020

good

创建者 Mokhidil S

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Oct 29, 2020

good

创建者 Aryabrihadesh R

•

Oct 20, 2020

good

创建者 Kaung M N

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Oct 12, 2020

Good

创建者 KARTHIK R

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Oct 6, 2020

good

创建者 HARIHARAN

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Sep 22, 2020

Good

创建者 VISHNU N P

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Jun 24, 2020

GOOD

创建者 Fakhri N

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May 7, 2020

good

创建者 Victor L

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Jan 4, 2020

good

创建者 Prashant R

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Dec 27, 2019

Nice

创建者 JAICHANDRAN.A

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Nov 21, 2018

good

创建者 Siddharth D

•

Apr 30, 2017

nice

创建者 Gita D M

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Sep 27, 2020

ok

创建者 Dr. S D

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Aug 5, 2020

Ok

创建者 CHHAVI M

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Oct 28, 2022

.

创建者 Harish b

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Feb 24, 2022

a

创建者 Barsha P

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Sep 7, 2021

.

创建者 Govind S

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Jun 17, 2020

For someone who wants to practice marketing, this course provides the perfect foundations required in terms of various methodologies and concepts used to daily board room meetings as well as brainstorming sessions around marketing strategy. Must know concepts for all aspiring marketers.

创建者 M J

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Jun 1, 2020

Good course. Hayden Noel is good speaker and his style of teaching is great.

Marketing is a wide area, he covered the overview of Product value and other sections.

Coursera or University should provide some free refrence material to read in offline time.