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学生对 University of Illinois Urbana-Champaign 提供的 Developing a Winning Marketing Strategy 的评价和反馈

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1,767 个评分

课程概述

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

WG

Dec 13, 2017

Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.

KB

Sep 15, 2020

This was a very interesting course and was highly applicable to my line of work. I was able to take things I'm learning in class and apply them directly to what I do every day.

筛选依据：

326 - Developing a Winning Marketing Strategy 的 350 个评论（共 423 个）

创建者 LUIS S P V

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Dec 3, 2017

excelente

创建者 SHAKSHI K

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Oct 18, 2022

helpful

创建者 Vanshay N

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Oct 13, 2021

amazing

创建者 Sumita S

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Mar 30, 2018

Awesome.

创建者 MANOJBABU B

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Feb 18, 2022

helpful

创建者 Dr V G

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Oct 29, 2020

must do

创建者 Melikova F

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May 7, 2020

Perfect

创建者 Ignacio M D

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Sep 7, 2019

awesome

创建者 MUHAMMAD I B M S (

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Feb 24, 2025

Great!

创建者 Ryutaro I

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Jun 21, 2022

Great!

创建者 SASIKUMAR P

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Jun 16, 2020

Useful

创建者 Eslam T A M

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Jun 4, 2020

Thanks

创建者 SNEHAL B K

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Oct 21, 2022

good

创建者 ANKIT M

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Oct 20, 2022

good

创建者 ARJUN K R M

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Oct 19, 2022

NICE

创建者 ADITI S

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Oct 18, 2022

GOOD

创建者 158_SHAHIL V

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Aug 29, 2021

Great

创建者 niyirora n D

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Nov 17, 2020

great

创建者 Sriram G

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May 6, 2020

super

创建者 Sharif H

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Apr 23, 2020

great

创建者 Alessandro V

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May 27, 2017

great

创建者 Sreyashi B

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Jul 29, 2025

Good

创建者 Nayum H

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Dec 3, 2023

GOOD

创建者 Ezeribe I I

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Jul 18, 2023

nice

创建者 Vignesh V

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Feb 22, 2022

good