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学生对 University of Illinois Urbana-Champaign 提供的 Developing a Winning Marketing Strategy 的评价和反馈

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1,767 个评分

课程概述

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

WG

Dec 13, 2017

Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.

KB

Sep 15, 2020

This was a very interesting course and was highly applicable to my line of work. I was able to take things I'm learning in class and apply them directly to what I do every day.

筛选依据：

301 - Developing a Winning Marketing Strategy 的 325 个评论（共 423 个）

创建者 PRANAAMBIKA M 1

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Dec 15, 2019

very useful

创建者 Lokesh K

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Feb 19, 2019

Good course

创建者 Shubham k

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Nov 30, 2021

intresting

创建者 Jissu j a

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Jun 18, 2020

It is good

创建者 Goddete C

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Mar 17, 2018

Very well!

创建者 Vijayendra P

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Jul 6, 2025

its great

创建者 Juan P P

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Jan 24, 2022

very good

创建者 Sagar M

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Nov 2, 2021

Satisfied

创建者 240_Sankha P

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Sep 14, 2021

all great

创建者 292_ANKIT K

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Sep 11, 2021

Excellent

创建者 Gustavo C

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Jun 11, 2021

excelente

创建者 Jibrin G G

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Apr 14, 2021

very good

创建者 Arunodhaya R

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Mar 16, 2021

excellent

创建者 Ragavan K R

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Mar 10, 2021

Excellent

创建者 Punithan L

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Mar 8, 2021

Excellent

创建者 DHEVA D R

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Mar 3, 2021

excellent

创建者 Manne A k

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Dec 1, 2020

Excellent

创建者 Arun M

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Jun 22, 2020

Very Good

创建者 TRIDIB G

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Jun 21, 2020

Excellent

创建者 Novruz R

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May 20, 2020

So great!

创建者 Vugar B

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May 7, 2020

Excellent

创建者 Lalatendu S

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Apr 28, 2020

Excellent

创建者 Chandhini x

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Dec 27, 2019

Excellent

创建者 Santhosh k G J

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Dec 11, 2019

excellent